Most entrepreneurs confuse the concept of vision with that one of the goal. In fact, the two meanings are quite different. The goal of a business can be to achieve a financial result, to reach a number of customers, to achieve a sales number, etc. Vision is much greater than to achieve a short-term goal. It is the general way of thinking and the philosophy of your business, its projection in the future.

But why is it so important to define and formulate a vision in a company?

It is necessary for the company vision to be clear and disseminated within the business. Three are the most important reasons. Specifically vision:

• Creates a sense of unity

By formulating and making clear the vision of your company to all those that are involved, the feeling of being part of a bigger picture is created. Every one will act in a coordinated manner to achieve a common goal.

• Inspires

The existence of a vision is what drives everyone in the business. It gives motivation, orientation and the necessary excitement in a difficult time for entrepreneurship.

• Sets goals

Having formulated your company vision, you can now set both your short-term and long-term goals while also ensuring that your business is properly organized and planned.

If you believe you are lagging behind in defining your vision and spreading it within your business, DK Marketing is here. Through the Advisory Courses that we offer, we can guide you to the desired results.