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Monday June 14th, 2021
LinkedIn’s temporary logo celebrates PrideCourtesy LinkedIn Temporary logo change, stickers, profile background images, free LinkedIn Learning path LinkedIn is marking Pride with a temporary logo update […]
Sunday May 30th, 2021
Following you can find the presentation for theTradeUSA State-by-State Insights: Texas, California, New Mexico webinar, which was held on May 20th 2021, by the Hellenic – […]
Friday May 14th, 2021
Η παρακάτω έρευνα εκπονήθηκε από την DK MARKETING με σκοπό την ανάδειξη της σημασίας των ελληνικών εξαγωγών κατά την διάρκεια της δεκαετίας 2010 – 2020. Βασικός […]
Wednesday May 12th, 2021
The majority of B2B marketers believe brands grow through customer loyalty rather than customer acquisition, but that couldn’t be further from the truth, according to a […]
Friday April 23rd, 2021
Marketers are less advanced on sustainability than their businesses as a whole, so with the backing of brands including Diageo, Mastercard, Tesco and Unilever, the WFA […]
Wednesday April 7th, 2021
Despite the growth of newer platforms such as TikTok, the majority of direct-to-consumer brands see immense value in engaging with established influencers on Instagram first, before […]
Monday March 29th, 2021
Much has been said about the need to eradicate out-of-date portrayals of women from advertising yet the problem is far from fixed, with new research laying […]
Thursday March 18th, 2021
Boards have become detached from the reality of their customers. More outsiders willing to ask the big, awkward questions should be brought in – the voices […]
Tuesday March 9th, 2021
By Richard Shotton & Will Hanmer-Lloyd, The ‘labour illusion’ means consumers perceive good products more favourably when they’re aware of the effort put in – but it also makes […]
Wednesday March 3rd, 2021
The importance of value for money in marketing analytics will rise, new and better ways of evaluating the online customer experience will emerge and digital-first brands […]
Wednesday February 24th, 2021
B2B brands’ advertising is largely ineffective but needn’t be. To create more memorable ads, there are three simple rules. The best investments – in finance and […]
Tuesday February 16th, 2021
What will 2021 hold when it comes to marketing — or anything else, for that matter? With the promise of not one, but two, effective vaccines […]
Wednesday February 3rd, 2021
For the 9th consecutive year, the Greek Exports Forum & Awards 2020 were held, an institutionalized event for institutions and companies dealing with exports in Greece. […]
Wednesday December 9th, 2020
Color trends for 2021, the year that refreshment and optimism will conquer! Colors are so important to our every experience and even when we don’t notice […]
Monday May 11th, 2020
The volume of world trade is expected to decrease from 13% to 32% (WTO, 2020) by 2020, as the coronavirus has destroyed the smooth functioning […]
Wednesday March 4th, 2020
It is now a fact that whenever you are in a store trying to pick the right product for you, you always focus on specific product […]
Thursday February 6th, 2020
Most entrepreneurs confuse the concept of vision with that one of the goal. In fact, the two meanings are quite different. The goal of a business […]