Monday June 14th, 2021

June 2021: Diversity, Equity and Inclusion month – LinkedIn Details Its Pride Initiatives

LinkedIn’s temporary logo celebrates PrideCourtesy LinkedIn   Temporary logo change, stickers, profile background images, free LinkedIn Learning path LinkedIn is marking Pride with a temporary logo update […]
Sunday May 30th, 2021

TradeUSA State-by-State Insights: Texas, California, New Mexico

Following you can find the presentation for theTradeUSA State-by-State Insights: Texas, California, New Mexico webinar, which was held on May 20th 2021, by the Hellenic – […]
Friday May 14th, 2021


Η παρακάτω έρευνα εκπονήθηκε από την DK MARKETING με σκοπό την ανάδειξη της σημασίας των ελληνικών εξαγωγών κατά την διάρκεια της δεκαετίας 2010 – 2020. Βασικός […]
Wednesday May 12th, 2021

Customer acquisition is the only viable growth strategy in B2B

The majority of B2B marketers believe brands grow through customer loyalty rather than customer acquisition, but that couldn’t be further from the truth, according to a […]
Friday April 23rd, 2021

Marketing ‘lags’ corporate progress on sustainability

Marketers are less advanced on sustainability than their businesses as a whole, so with the backing of brands including Diageo, Mastercard, Tesco and Unilever, the WFA […]
Wednesday April 7th, 2021

Why brands are continuing to use Instagram influencers

Despite the growth of newer platforms such as TikTok, the majority of direct-to-consumer brands see immense value in engaging with established influencers on Instagram first, before […]
Monday March 29th, 2021

‘Sneaky sexism’ is on the rise in advertising

Much has been said about the need to eradicate out-of-date portrayals of women from advertising yet the problem is far from fixed, with new research laying […]
Thursday March 18th, 2021

We need a total boardroom rethink if customers are to be better served

Boards have become detached from the reality of their customers. More outsiders willing to ask the big, awkward questions should be brought in – the voices […]
Tuesday March 9th, 2021

Consumers think better of a product when they see the work that goes in

By Richard Shotton & Will Hanmer-Lloyd,  The ‘labour illusion’ means consumers perceive good products more favourably when they’re aware of the effort put in – but it also makes […]
Wednesday March 3rd, 2021

Three predictions for marketing analytics in 2021

The importance of value for money in marketing analytics will rise, new and better ways of evaluating the online customer experience will emerge and digital-first brands […]
Wednesday February 24th, 2021

Three rules for more effective B2B marketing

B2B brands’ advertising is largely ineffective but needn’t be. To create more memorable ads, there are three simple rules. The best investments – in finance and […]
Tuesday February 16th, 2021

Marketing trends to look out for in 2021

What will 2021 hold when it comes to marketing — or anything else, for that matter? With the promise of not one, but two, effective vaccines […]
Wednesday February 3rd, 2021

DK MARKETING – Greek Exports Forum & Awards 2020

For the 9th consecutive year, the Greek Exports Forum & Awards 2020 were held, an institutionalized event for institutions and companies dealing with exports in Greece. […]
Wednesday December 9th, 2020


Color trends for 2021, the year that refreshment and optimism will conquer! Colors are so important to our every experience and even when we don’t notice […]
Monday October 5th, 2020

“CRAZY MONEY” The trend of cooking at home “is becoming a habit”

Monday May 11th, 2020
παγκόσμιο εμπόριο και covid-19

How Covid-19 affects world trade

  The volume of world trade is expected to decrease from 13% to 32% (WTO, 2020) by 2020, as the coronavirus has destroyed the smooth functioning […]
Wednesday March 4th, 2020

The power of color in the product selection

It is now a fact that whenever you are in a store trying to pick the right product for you, you always focus on specific product […]
Thursday February 6th, 2020

Vision: How important is for companies?

Most entrepreneurs confuse the concept of vision with that one of the goal. In fact, the two meanings are quite different. The goal of a business […]