As part of the e-commerce market, consumer habits are constantly evolving. A few years ago only 15% of China’s population actively engaged in online sales, while nowadays the figure has risen to 40%. On average, 95% of shoppers do online market research with 98% of them to engage in clothing, while 88% in health and beauty products.
The e-commerce market in China is on track to surpass the US market reaching $ 630 billion by 2019. The Chinese consumers extensively use the mobile phone for convenience and for the rapid shooting information that provides them with ease.
Chinese consumers are open to innovations with 77% of them making purchases via mobile, a trend higher enough than the global average of 48%. In fact, total spending on e-commerce for each Chinese digital buyer was more than double in 9732 Yuan (national currency) between 2011 and 2015.
This particular group of consumers seek immediacy and reliability and therefore the applications they use are necessary to forecast their needs and ensure their satisfaction.Constant communication with them, e.g. with informational messages to applications on their mobile phones, emails, SMS, QRcodes creates the coveted feeling of immediacy.
The different digital platforms owned by China show that is the main Asian market accounting for 45% of companies that produce consumer products. Therefore, the key to succeed in China’s online shopping is the adaptability to changing needs and the fast paced life of Chinese consumers.
Πηγές: www.accenture.com
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