Philip Kotler’s Insights
In some cases, the atmosphere of the place is more influential than the product itself in the purchase decision.
In some cases, the atmosphere is the primary product.
When it comes to driving sales in a retail store, ambiance matters.
A store that has the right scents and sounds associated with it will have higher sales revenue than one that doesn’t.
Studies have proven that customers are constantly on ‘Autopilot‘; taking subconscious, emotional purchase decisions.
If you want the consumer to remember your product or brand, they must be emotionally engaged and impassioned by the interaction with your company (Gerald Zaltman, Harvard Professor, 2018).
To achieve the highest emotional response, you should target your consumer through many different senses (Gerald Zaltman, Harvard Professor, 2018).
Smells like profits…
Our sense of smell is widely considered by scholars to be our “most emotional” sense. (Axel and Buck, Nobel Prize Winners)
Unlike our other senses, scent travels immediately through various parts of your brain instead of being processed centrally first. (Orvis, 2016)
75% of emotions are evoked through scent. (Bell & Bell, 2017)
84% of customers are more prone to enjoy and buy a product when is displayed in a fragrant place. ( Kotler & Martin, 2005)
10% to 15% higher price; the customers are willing to pay more when a product is displayed in a fragrant place. ( Kotler & Martin, 2005)
Scent Marketing and Sound Branding Increase:
The time customers spend in your store.
The perceived value of your products.
The propensity of the customer to buy your products.
Brand recognition.
Customer satisfaction and loyalty.
We determine your company’s personality and characteristics in collaboration with your company’s marketing department.
We examine, analyze and evaluate the company’s existing and potential target audiences.
We create a fragrance base that we mutually decide on (50,000 base ingredients).
We create 3 different, unique brand aromas suggestions.
The DK Marketing specialized neuromarketing tools which utilize psychographic and neurological measurements will identify and define the most appropriate aroma for your products.