Thursday July 20th, 2017

What actually counts is appearance!

For drink enthusiasts, packaging and label play a key role. Strong labels and “strange” designs have become particularly popular. There is no doubt that design plays […]
Thursday July 20th, 2017

Chinese millennials are the new global consumer superpower !

Chinese millennials are regarded the new generation of consumers who will shape the world market for the forthcoming years as they account for over 400 million […]
Thursday July 20th, 2017

White or Red Wine? A blue one please!

As long as discussions about the choice of white or red wine continue to divide demanding drink enthusiasts, a new proposal comes from Spain to stop […]
Thursday July 13th, 2017

Hello Summer!

Tuesday July 11th, 2017

US organic food sales on the rise

Organic Market Overview According to the Organic Trade Association, organic sales in the U.S. totaled around $47 billion in 2016, reflecting new sales of almost $3.7 […]
Tuesday June 20th, 2017

Cruise market records growth

Cruise market is one of the fastest growing sectors in the tourism industry, with a significant contribution to the economic growth. Indeed, despite the economic crisis, […]
Tuesday June 20th, 2017

A few tips about beer packaging

For many beverage and beer consumers, packaging plays a key role in choosing the brand. It guarantees a pleasant consumer experience as it preserves the quality […]
Tuesday June 20th, 2017

The Russian way of consumption

Russia is the largest country in the world in an area with a population of 144 million. The size of the market and its upward economic […]
Tuesday June 20th, 2017

How you can build a powerful brand

One of the most common mistakes made by entrepreneurs is the wrong identification of brand identity. Brand is what distinguishes one another, attracts consumers and contributes […]
Monday May 22nd, 2017

Wellness tourism … an alternative emerging form of tourism!

Wellness tourism is a growing trend in the world’s tourism industry as consumers are interested more and more on enhancing their mental and physical health, during […]
Monday May 22nd, 2017

What you should know about plastic packaging

        Plastic packaging is used in a variety of products, from food and beverages to personal care and hygiene products due to their […]
Monday May 22nd, 2017

How do American consumers purchase online?

          The internet gives more and more consumers worldwide access to a huge amount of information before making their purchases and in […]
Monday May 22nd, 2017

Efficient Marketing = Exports!

The main goal of every company is to maximize its profits.
Monday May 15th, 2017

Americans’ ever growing appetite for snacks!

Snacking has become a very popular habit among the US consumers and the US snacks market has been experiencing considerable growth in the past years, with […]
Monday May 15th, 2017

Organic food is going mainstream!

Organic food has become a major trend in the US nowadays, given that 82.3% of American have included it in their diet. Convenience, a greater awareness […]
Thursday April 27th, 2017

Low cost airlines conquer consumers!

An important trend in the growing world of tourism is the use of low-cost carriers (LCCs). Low-cost airlines have significantly changed the way we travel while […]
Thursday April 27th, 2017

Easy-to-use food & drink packaging is at the heart of consumer interest!

Modern consumers are becoming more and more busy looking for products that adapt to their life-style and facilitate them in their everyday life. In this context, […]
Thursday April 27th, 2017

Life changes with e-commerce!

E-commerce has not only come to boost business sales but also to improve people’s lives! It has contributed effectively to facilitating consumer transactions, expanding businesses, and […]