Tuesday November 6th, 2018

Neuromarketing, a new way of targeting audience

In today’s world it is unavoidable not to come across a huge amount of messages. Social media campaigns, promotional activities, donations, all of these are means […]
Monday October 22nd, 2018

Natural Beauty: The new trend to cosmetic production

More and more women choose to embrace their natural beauty using either less cosmetic products or those which promise a more natural effect. This global trend […]
Monday October 22nd, 2018

The rise of Ad Blocking, a problem we should focus on

It is a well-known fact that Ad Blocking continues to rise globally.  According to latest data, from GlobalWebIndex, only in the first half of 2018 37.5% […]
Friday August 3rd, 2018

See you soon!

Friday July 27th, 2018

Location-Based Services (LBS) in Marketing Strategy

In the digital era, consumers expect more personalized communication with companies through various devices and channels they use; therefore location-based practices are broadly applied.
Friday July 27th, 2018

It smells like…VR!

Virtual Reality aims to trick us about the authenticity of the experience by providing vital clues from the world around us. But what exactly happens when […]
Friday July 27th, 2018

Are we becoming a cashless world?

Digitalization of Society Digitalization of cash is a truly global phenomenon: from paying an e-ticket or ordering flowers, to buying a coffee, people are using their […]
Friday July 27th, 2018

Packaging: think global, act local

Packaging design represents what a brand stands for, and regardless of how good other attributes might be, it cannot be sold without the proper designed packaging.
Tuesday July 24th, 2018

Opportunities in the Greek marketplace

In the Greek marketplace, there are countless (big and small) business opportunities to enter.
Monday July 2nd, 2018

Consequences to online brand-marketing by GDPR’s enforcement

Recently in Europe, GDPR Regulation has brought focused enforcement to organizations that collect, manage and analyze personal Data. In this way, E.U. citizens now have the […]
Monday July 2nd, 2018

“Anatomy” of the right wine packaging

Purpose of wine packaging Wine is one of the most popular beverages in Greece, and worldwide. Its quality depends on various factors, such as the type […]
Monday July 2nd, 2018

“Envolve Award Greece” will support new businesses in Greece

New entrepreneurs and startuppers in Greece, have been awarded by the “Hellenic Entrepreneurship Award (HEA)” for the last five years. Despite the economic downturn, 35 companies […]
Monday July 2nd, 2018

Veganism is strongly affecting the global-market

In recent years, the population of vegans has rapidly increased worldwide. Fans of veganism avoid meat consumption, and they exclude all its dairy, animal derivatives and […]
Wednesday June 6th, 2018

Greek companies are demonstrating their growing competitiveness by exporting to new markets

Greece’s financial recovery from crisis is supported by many local companies that have identified lucrative business opportunities to new international markets such as South America and the Caribbean.
Thursday May 24th, 2018

The Greek Tourism Sector and Potential for Future Growth

Greece offers a unique tourism product and that may cause the region’s “soft exports” to rise! Tourism has been having a vital role in Greece’s economy […]
Monday May 21st, 2018

“Speak” to your audience, but “listen” to them, as well – What is social listening?

Over the last decade, social networking tools caused a multilevel revolution. The truth is that before Facebook and Twitter appear, businesses could not even imagine that […]
Monday May 21st, 2018

12 steps to Proper Packaging – Packaging Specifications by DK Consultants

Concerning to companies, proper packaging is a key element of their differentiation and innovation, therefore it can be a competitive advantage for the product itself. From […]
Monday May 21st, 2018

Global tourism- What’s new?

  Every year, new tourists’ preferences about global destinations emerges. The 2018 International Tourism Fair ITB (Internationale Tourismus-Börse) that took place in Germany, revealed some important […]