NEW YORK
LONDON
LUXEMBOURG
SHANGHAI
ATHENS
THESSALONIKI
Tuesday November 6th, 2018
In today’s world it is unavoidable not to come across a huge amount of messages. Social media campaigns, promotional activities, donations, all of these are means […]
Monday October 22nd, 2018
More and more women choose to embrace their natural beauty using either less cosmetic products or those which promise a more natural effect. This global trend […]
Monday October 22nd, 2018
It is a well-known fact that Ad Blocking continues to rise globally. According to latest data, from GlobalWebIndex, only in the first half of 2018 37.5% […]
Friday July 27th, 2018
In the digital era, consumers expect more personalized communication with companies through various devices and channels they use; therefore location-based practices are broadly applied.
Friday July 27th, 2018
Virtual Reality aims to trick us about the authenticity of the experience by providing vital clues from the world around us. But what exactly happens when […]
Friday July 27th, 2018
Digitalization of Society Digitalization of cash is a truly global phenomenon: from paying an e-ticket or ordering flowers, to buying a coffee, people are using their […]
Friday July 27th, 2018
Packaging design represents what a brand stands for, and regardless of how good other attributes might be, it cannot be sold without the proper designed packaging.
Tuesday July 24th, 2018
In the Greek marketplace, there are countless (big and small) business opportunities to enter.
Monday July 2nd, 2018
Recently in Europe, GDPR Regulation has brought focused enforcement to organizations that collect, manage and analyze personal Data. In this way, E.U. citizens now have the […]
Monday July 2nd, 2018
Purpose of wine packaging Wine is one of the most popular beverages in Greece, and worldwide. Its quality depends on various factors, such as the type […]
Monday July 2nd, 2018
New entrepreneurs and startuppers in Greece, have been awarded by the “Hellenic Entrepreneurship Award (HEA)” for the last five years. Despite the economic downturn, 35 companies […]
Monday July 2nd, 2018
In recent years, the population of vegans has rapidly increased worldwide. Fans of veganism avoid meat consumption, and they exclude all its dairy, animal derivatives and […]
Wednesday June 6th, 2018
Greece’s financial recovery from crisis is supported by many local companies that have identified lucrative business opportunities to new international markets such as South America and the Caribbean.
Thursday May 24th, 2018
Greece offers a unique tourism product and that may cause the region’s “soft exports” to rise! Tourism has been having a vital role in Greece’s economy […]
Monday May 21st, 2018
Over the last decade, social networking tools caused a multilevel revolution. The truth is that before Facebook and Twitter appear, businesses could not even imagine that […]
Monday May 21st, 2018
Concerning to companies, proper packaging is a key element of their differentiation and innovation, therefore it can be a competitive advantage for the product itself. From […]
Monday May 21st, 2018
Every year, new tourists’ preferences about global destinations emerges. The 2018 International Tourism Fair ITB (Internationale Tourismus-Börse) that took place in Germany, revealed some important […]