It’s another hot term around Digital Marketing. Many use it, but few understand it practically. But, what does Marketing Automation really do?

This new technology has the power to make Marketer’s life easier. So, let’s see why below.

What is Marketing Automation?

Let’s start by defining technology better.

According to Salesforce, “Marketing automation is the technology that manages marketing processes and multifunctional campaigns on different channels automatically.”

On the other hand, Marketo defines the term as “the category of software that streamlines, automates and measures Marketing and Workflows projects, with the aim of increasing profitability and profits faster.”

But in practice, what does all this mean?

By using the “goodies” of the 21st century, we are now able to automate “boring”, repetitive operations and needs that were using primarily business resources. Things like sending emails and messaging to customers can be programmed (up to a degree) to save time and resources for more demanding projects.

Why is it important?

Mainly for two main reasons. First, it allows you to focus on more important things and, second, it maintains specific quality levels.

As your business grows, the need for more communication and boring tasks increases with you. After a point, this need simply cannot be met by humans. This is where the engines come in.

Marketing and sales departments can use Marketing Automation to help with their day-to-day campaigns and communications with their customers. Customizing their processes in this way makes them faster and more efficient.

This machine-friendly approach keeps everything under control, reducing human errors to the minimum. With the right workflows, you are able to communicate with your customers quickly and simply, increasing their satisfaction levels with your quick responses.

What Is Not Marketing Automation?

It doesn’t mean you can automate everything.

The human factor is important in your customer relationships, and it cannot be fully replaced. Therefore, you cannot fully customize your processes so that your customers can simply chat with “cold” machines.

As a good golden rule, keep this in mind: If a project is constantly repetitive (eg when your customers ask a frequent question or send an email to multiple recipients of a list), then this is a candidate for automation. If this is unique (eg managing a specific customer complaint or replying to an email) then it must be handled by a real person.

What are some of the most popular Marketing Automation tools?

In 2019, marketing automation is happening now, not only from large multinationals, but from companies of all sizes.

Let’s look at some simple tools on how to bring this technology to your business.

MailChimp

Obviously you don’t want to send the same mail to each person on your list, individually. Fortunately for you, there is MailChimp.

MailChimp helps you manage your email marketing processes by bulk sending specific emails to specific lists. It’s easy to use and has a free plan.

HubSpot Marketing

HubSpot Marketing is another useful tool that allows you to automate your Marketing strategy.

It lets you find the right content strategies to deliver the right content for your page, increase your traffic to it, and convert more users into leads and, consequently, customers, joining all your efforts into a single platform.

Speaking of content, sometimes it is difficult to find what you want to share with your customers.

Here at DK Marketing, we can offer you amazing social media content strategies that will win your customers.

Check out our Social Media services by clicking here