The growing consumer needs as well as the need for business development and increased consumer confidence make innovation a necessity, emphasizing on simplicity and clear messages of packaging.
Minimalism in packaging: The designs used on packs contain simple messages, understandable to everyone, specifying exactly what the customer is looking for.
Geometry in patterns and shapes: The circles, triangles and squares in limited color shades enhance brand image and create an elegant effect. The monochrome or high contrast is preferred in most plans in order to rest the eye of the consumer.
Elaborate packaging with characteristics of the past: The combination of old techniques with the new ones, reflects on packaging the best historical periods bringing a rejuvenating air and modern sophistication.
Charming fancy packaging: Projects which focus on expanding product use and not just in their placement on shelves. They add a lively touch that aims to show the product even in the house. A typical example is the package of chocolates, as shown in the photo.
Packages with your personal touch: The choice of personalization makes every single consumer unique, and create packaging based on one’s own aesthetics. A well -known Brewing Company, enables clients to form their own label by ordering a sextet of beers.
Πηγές: www.thedieline.com, www.packagingdigest.com
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