Last year, our news feed page was full of videos and live transmissions. From now on, ‘’stories’’ will be those that have a dominant part and naturally company pages can do nothing but respond to this trend.
Facebook supports this by creating new CTA stickers for pages’ stories. With this new application, users can act in the same way as with a classic menu (Shop now, Book, Get directions etc). In other words, action is transferred in the place where is more frequent action instead to the pages themselves, where the number of visitors is reduced.
This new tool will be particularly useful to companies, which can lead their visitors to action without being necessary for them to visit their websites.
New stickers follow the test function of hyperlinks to stories and prove that, even though they last for only 24 hours, they will be a dynamic trend for the following year.