E-commerce has not only come to boost business sales but also to improve people’s lives! It has contributed effectively to facilitating consumer transactions, expanding businesses, and thus expanding world trade.
What is actually e-commerce? Any form of business or administrative transaction or information exchange that is executed using IT and telecommunications technologies such as e-shop, social media and applications. Online consumers are more accustomed to buying books, clothes, electronic devices, air tickets, as well as make hotel bookings.
How often do European consumers use e-commerce?
In 2015, online sales regarding consumer goods and services (B2C) in Europe amounted to € 510 billion, an increase of 12% compared to 2014. In addition, in 2015, online sales accounted for 2.59% of GDP in Europe. In addition, 52% of e-commerce in Europe concerned purchases of goods, while the remaining 48% in services.
 

It is worth noting that 516 million Europeans use the Internet, and 296 million of them make online purchases. In addition, European buyers spend in online purchases an average of 1,540€ per year.
 

Factors influencing the final purchasing decision in online purchases

Sources: www.econsultancy.com, www.ecommerce-europe.eu, www.friendbuy.com, www.worldbank.org