Many businesses consider social networking as “The next BIG thing”
given their popularity and influence across users and try to take advantage by using them as promotional tools. On the other hand, there are opposing views which argue that social media marketing is a tool with actually no practical advantages for a business.
Because of their recent emergence as a marketing tool, social media have a bad reputation as a temporary marketing tool which does not produce real profit. Surveys, however, show a
different picture. In 2014, 92% of businesses around the world argued that social network marketing was important to their business, while 80% of them saw an increase in their website traffic. There is the other facet of the coin: 97% of those businesses that used social media as a promotion tool mentioned that they did not know which tools could help their business given that a post or an image was not enough to attract consumer attention.
It is obvious that social media marketing can boost both profits and promotion strategy, but you need to be aware of those marketing techniques. Some of those are cited as follows:
who use specific products to their recipes to achieve the perfect flavor and make their dishes more delicious. Those products are usually more appealing to consumers as they have seen them on television and networking media. This results in the consolidation of the brand, as 53% of the audience starts to “follow” them on the internet as well.
Obviously, interaction does not sell on its own, but any positive interaction increases the likelihood of a future sale.
visually-orientated social networks, such as Instagram, are becoming popular and used broadly by automotive companies, fashion and beauty companies. Image posts still dominate the platform since they account for 84% of all Instagram posts.Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
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