The global luxury goods packaging market begins to recover after the economic crisis. In 2015 it amounted to € 13 billion and is expected to increase by 19% by 2019, reaching € 15.7 billion. More generally, the luxury goods industry is estimated to grow around 6% annually over the next five years.
At a geographical level, growth will range from about 3% per year in Western Europe and North America and 6% in Asia-Pacific and up to 9% in South and Central America.
Key factors contributing to the expansion of the packaging of the luxury products
industry is the technological progress and the incorporation of innovations to meet consumer needs for smart and eco-friendly packaging which possess the following characteristics:
• extend product life
• maintain the quality and integrity
• ensure the authenticity of the brand
• facilitate consumers when they use
• inform the potential buyer for the products
• is elegant
• is environmentally friendly
Main industries that resort to luxury packaging
The cosmetics and jewelry industries are expected to show the strongest growthin terms of value and volume over the next four years because of the increased demand for such products in emerging markets. Demand for luxury packaging for those products is expected to increase significantly as well.
Features of luxury packaging that improve the overall consumer experience:
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