Holiday season is coming close and customers have already started thinking not only the kind but also from where they are going to buy their Christmas presents. In an era where the traditional shopping is combined with internet surfing, the combination of these two methods seems to be the main trend for this year’s holidays.
In a recent research of the NPD Group, a market research company from Washington, 60% of the subjects plan to shop from both natural as well as e-shops. This percentage is a 3% increase from the same last year.
In recent years, the border between these two consumer behaviors are somehow blear, as  the shop owners try to promote their web sites, mainly using social networks, but also to attract customers to their natural place.
According to the research above, a 70% will choose on-line retailers, like Amazon, whereas those who will prefer natural shops are divided into smaller subgroups (45% will shop from discount shops, 24% from local chains and lastly a 23% will shop from department stores).
Last, the research recorded a 10% increase of the intention to buy presents on-line in the last two years whereas the average customer tend to spend in them $748, almost the double amount from it in the natural shops.