Do you want to increase sales? Do you have good salespeople? The good seller is the one who not only sells your products or services, but also enhances the appeal of your brand, seeking not only to retain your existing customers but also to attract new!
The characteristics of a successful salesman are as follows:

• He believes in the company and the product. Since the seller knows well and recognizes the benefits and added value of the product / service by supporting the image of the brand, he will be able to convince the consumer more easily.
• He inspires trust. When the customer feels that the seller understands his / her needs and preferences and identifies himself / herself, he / she is more likely to proceed in the purchase of the product / service.
• He has a positive attitude. A smile and an optimistic mood gain in impressions. An eager salesman can improve consumer moods and make them feel more comfortable, contributing to the development of an emotional bond with them and the product / service.
• He is curios in a good sense! The good salesperson asks a number of key questions to the prospective customer to recommend the product / service that best suits his needs and requirements. For this reason, the seller must listen carefully to the prospective buyer in order to gather all the necessary information he needs before proceeding to the recommendation / demonstration of the most appropriate product / service.
• He is a good and regular communicator!
  Very good communication skills are the key to presenting efficiently the product / service.

The efficient seller

• stimulates the customer’s interest and is persuasive without pushing him too excitedly and pleasantly to the conversation
•  seeks to maintain contact with customers after completing the transaction with them, e.g. By sending cards for birthdays, name days and religious feasts, by holding regular meetings and even by sending gifts
•  he is constantly looking for new and creative ways to stay in customers’ mind in order to be the one who they will turn to when they look for a product/service

Sources: www.edis.ifas.ufl.edu, www.futuresimple.com, www.euro2day.gr, www.businessnewdaily.com, www.cpsa.com, www.forbes.com, www.jobmarketingvente.com