For drink enthusiasts, packaging and label play a key role. Strong labels and “strange” designs have become particularly popular. There is no doubt that design plays an important role in the whole consumer experience.
The prevailing view is that the content of the bottle “counts” but appearance is what keeps the memory of the flavor alive. It can create an unforgettable experience about the drink and change one’s view on the value-quality of the beverage in general.In a recent survey, it has also been confirmed that premium quality materials on beverage labels give the impression that the content is respectively superior and tasteful.
Success tips:

• Pure communication

The consumer is “lost” when a label is overloaded with information, especially on the front of the package. Our advice to promote successfully a brand is as follows: “Keep your label as simple as possible and invest in label design, packaging and marketing!”

• Treat the environment around you

Product positioning affects market demand. It is therefore advisable to check upon placement on the shelf, whether it is behind glass, the lighting and, most important, the competing products next to yours. The consumer may not be able to find your product, or the product may not displayed at the place from one store to another, but having a point of differentiation, such as its own stand, it is vital for competition.

• The key is “shop-ability”

If a company has a large list of products and flavors, it would be easy for the consumer to find the product he wants, rather than picking the wrong product because it looks appealing. The likelihood of picking a product that does not appeal to you is minimal, so each product should bear something different to stand out.
Products have to meet every consumer need, from quality assurance and product protection to environmental awareness in the field of packaging and materials used from the producer. Still, the most important factor for the buyer is label and packaging. It is therefore clear that apart from the product itself, one must also invest in the “outward appearance” of the product.