Recently in Europe, GDPR Regulation has brought focused enforcement to organizations that collect, manage and analyze personal Data. In this way, E.U. citizens now have the opportunity to control their personal information including messages they receive for commercial purposes.

This change will have many consequences to the online brand marketing, and are already evident.
Companies will have to change their marketing strategy and their online promotional material.
More specifically, each share will be even more significant in comparison with those of the past.
Therefore, online marketing should be even more creative and discrete in order to attract crowds’ attention concerning brands.
Images should be funnier, impressive, smarter (GIF animated e.t.c.), and content management particularly refined so that posts will become Viral.
Community Building or Community’s boosting (increase of the number of followers) may help in promoting products’ or services’ brands. Sending messages via emailing lists is not as easy as it used to be; therefore many companies should try to “build” their digital community as fast as possible.
This can be reached by creating loyal followers that will be brands’ best ambassadors through sharing posts to their personal social media accounts, so users’ «population» on Facebook, Twitter, LinkedIn, Youtube etc, Instagram will be boosted.
Micro-influencers’ role has been upgraded to another level. Well-known as YouTubers, Instagrammers and bloggers, they significantly their audiences by advertising brands through their personal promotion via social media. Public’s engagement may be stronger through micro-influencers’ actions compared with advertising campaigns. Therefore, companies realize a greater influence upon their target groups than in the past!
Benefits to traditional advertising media such as tv, radio, printings, e.t.c.: Email-users can now choose which messages they want to see, and which not. Therefore, companies may become more interested in using classic methods of advertising. It is quite obvious that brands’ marketing has been continuously evolving and companies’ strategies will be more fruitful particularly when created by people specialized in this specific sector!