An emerging trend in the industry of personal care and beauty products are metal packages. Companies that are active in the industry as well as female and male consumers resort to functional, ecological and aesthetically refined metal containers, as they contribute decisively to the development of emotional ties to the users, giving them a sense of luxury and prestige that positively affects their psychology.
The metallic packages combine a number of properties that cannot be ignored:
– They are lightweight, which entails low transportation and storage costs for brands. With regard to end users, they have the opportunity to place and transfer them to any place they wish.
– They are resistant in corrosion, they can withstand high pressures and prevent the penetration of liquids, gases and light, thus maintaining the integrity of their content and life extension on the shelf.
– They are easily sterilized and so ensure the health of buyers.
– They incorporate mechanisms eg screw caps and lids to prevent spillage of the content, making it easier for users to use. Besides, according to the relevant consumer survey (Tetra Pak and IPSOS, 2014) simplified the use of the products is a key packaging choice factor for 60% of the population from 20 countries.
– Their decoration and coloring capabilities are superior to other materials, thus providing the beauty industry brands more and better solutions for their differentiation and to enhance the image and the prestige. Indeed, as consumers put increasing emphasis on style, they turn to market products that complement or enhance their image, especially through social media.
Of the most common metallic materials which are used extensively in skin care and beauty products is aluminum which has an additional characteristic: it is highly versatile. More specifically, it can take different shapes, it is easily decorated, brings elegance and is smooth to touch, providing a pleasant feel in the hand. At the same time it is highly resistant to pressure, even greater than steel. It is indeed the ideal material for a product that is designed to be sprayed or poured on the spray after applying pressure and it is no coincidence that the demand for aluminum aerosol cans are steadily increasing. Understandably then, the aluminum packaging is very popular in the hair care sector, cosmetics, perfumes as for personal care products.
Very thin, cylindrical, resistant aerosol packaging made of recycled aluminum which exhibits increased strength, while being 15% lighter than conventional aluminum aerosol containers having a 15% smaller ecological footprint used by global producer of toiletries. The aim is to offer prospective buyers a greener and lightweight solution for their personal care.
Similarly stylish, aluminum, tubular packages incorporating their plastic infusion / injection mechanism of content like plastic lid, which is decorated with vibrant graphic designs and particularly with various neon colors, used by an Australian hair care products manufacturer. The purpose is to provide quality and visually attractive solutions that contribute to the diversification of products on the shelf of the various retail stores.
In addition, an innovative metal packaging with aerodynamic shape which covers external glass bottle, leaving a portion thereof exposed, to show its contents and which incorporates a metal lid, used for the launch of the first fragrance from a German car manufacturer. This quality packaging which resembles a sculpture designed to mimic the shape sleek luxury car, giving the impression that the product is moving. In this way that company seeks to provide a quality product that gives a sense of luxury to prospective buyers.
Another innovative solution represents the small, silver, aluminum, smooth round shape package which includes face powder and a small, silver, aluminum, smooth cylindrical housing containing lipstick. These packages give a premium image in these products which were developed and promoted by the global manufacturing cosmetics packaging company on the occasion of the anniversary of successful operation.
Generally, the industry of beauty and skincare products promotes functional, elegant, metal packaging which are almost works of art. This is because the metal packaging not only protects the product from damage and deterioration, but it also contributes decisively to strengthening the image of a brand. These packages are preferred by consumers who seek beauty and care products which not only improve their appearance, but they give them a sense of luxury, making them feel special.
References : Marie Redding (2015), www.cclcontainer.com, www.cosmetics.specialchem.com, www.dkconsultants.com