{"id":6330,"date":"2020-02-06T13:50:35","date_gmt":"2020-02-06T13:50:35","guid":{"rendered":"https:\/\/dkmarketing.gr\/?p=6330"},"modified":"2020-03-06T14:13:34","modified_gmt":"2020-03-06T14:13:34","slug":"vision-how-important-is-for-companies","status":"publish","type":"post","link":"https:\/\/dkmarketing.gr\/en\/vision-how-important-is-for-companies\/","title":{"rendered":"Vision: How important is for companies?"},"content":{"rendered":"<p>Most entrepreneurs confuse the concept of vision with that one of the goal. In fact, the two meanings are quite different. The goal of a business can be to achieve a financial result, to reach a number of customers, to achieve a sales number, etc. Vision is much greater than to achieve a short-term goal. It is the general way of thinking and the philosophy of your business, its projection in the future.<\/p>\n<h3><strong>But why is it so important to define and formulate a vision in a company?<\/strong><\/h3>\n<p>It is necessary for the company vision to be clear and disseminated within the business. Three are the most important reasons. Specifically vision:<\/p>\n<ul>\n<li><strong>Creates a sense of unity<\/strong><\/li>\n<\/ul>\n<p>By formulating and making clear the vision of your company to all those that are involved, the feeling of being part of a bigger picture is created. Every one will act in a coordinated manner to achieve a common goal.<\/p>\n<ul>\n<li><strong>Inspires<\/strong><\/li>\n<\/ul>\n<p>The existence of a vision is what drives everyone in the business. It gives motivation, orientation and the necessary excitement in a difficult time for entrepreneurship.<\/p>\n<ul>\n<li><strong>Sets goals<\/strong><\/li>\n<\/ul>\n<p>Having formulated your company vision, you can now set both your short-term and long-term goals while also ensuring that your business is properly organized and planned.<\/p>\n<p>If you believe you are lagging behind in defining your vision and spreading it within your business, DK Marketing is here. Through the <a href=\"https:\/\/dkmarketing.gr\/en\/services\/strategy\/\">Advisory Courses<\/a> that we offer, we can guide you to the desired results.<\/p>","protected":false},"excerpt":{"rendered":"<p>Most entrepreneurs confuse the concept of vision with that one of the goal. In fact, the two meanings are quite different. The goal of a business<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":6331,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[56,50,66],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vision: How important is for companies? - DK Marketing<\/title>\n<meta name=\"description\" content=\"(English) Most entrepreneurs confuse the concept of vision with that one of the goal. 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