{"id":5713,"date":"2019-01-16T14:44:14","date_gmt":"2019-01-16T14:44:14","guid":{"rendered":"https:\/\/dkmarketing.gr\/?p=5713"},"modified":"2019-02-27T14:25:26","modified_gmt":"2019-02-27T14:25:26","slug":"english-what-will-2019-bring-to-retail-market","status":"publish","type":"post","link":"https:\/\/dkmarketing.gr\/en\/english-what-will-2019-bring-to-retail-market\/","title":{"rendered":"What will 2019 bring to retail market?"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"size-medium wp-image-5686 alignleft\" src=\"https:\/\/dkmarketing.gr\/wp-content\/uploads\/2019\/01\/best-window-displays_topshop_2014_london-fashion-week_virtual-reality_02-1-e1474921838756-300x168.jpg\" alt=\"\" width=\"300\" height=\"168\" srcset=\"https:\/\/dkmarketing.gr\/wp-content\/uploads\/2019\/01\/best-window-displays_topshop_2014_london-fashion-week_virtual-reality_02-1-e1474921838756-300x168.jpg 300w, https:\/\/dkmarketing.gr\/wp-content\/uploads\/2019\/01\/best-window-displays_topshop_2014_london-fashion-week_virtual-reality_02-1-e1474921838756-260x146.jpg 260w, https:\/\/dkmarketing.gr\/wp-content\/uploads\/2019\/01\/best-window-displays_topshop_2014_london-fashion-week_virtual-reality_02-1-e1474921838756-50x28.jpg 50w, https:\/\/dkmarketing.gr\/wp-content\/uploads\/2019\/01\/best-window-displays_topshop_2014_london-fashion-week_virtual-reality_02-1-e1474921838756-134x75.jpg 134w, https:\/\/dkmarketing.gr\/wp-content\/uploads\/2019\/01\/best-window-displays_topshop_2014_london-fashion-week_virtual-reality_02-1-e1474921838756.jpg 636w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>2019 will bring retail market closer to technology. Despite the fact that consumers still prefer visiting natural stores, e-commerce continues to rise so it is important for stores to keep up and adapt to changes. According to recent research, there are five trends that will characterize retail market during the upcoming year.<!--more--><\/p>\n<ul>\n<li><strong>In store personalization<\/strong>: Retailers start using a wide variety of technological applications in an effort to compete with the convenience and variety of e-stores. Their goal is to create such a unique experience that their customers will prefer their natural shop. For example, they use AI that guides customers to specific products according to their needs or they create informative apps for their mobile phones. Also, a new kind of store starts to emerge where customers can test a new product without necessary buying it. Finally, with facial recognition, it is possible to detect an unhappy customer and its immediate help.<\/li>\n<li><strong>Self-Service: <\/strong>Now days there is an increase in the use of credit cards or electronic wallets instead of cash, so customers spend less time waiting in lines. Another example of self-service application is the ability to scan biometric characteristics to avoid natural checking for example when a minor buys alcohol or other age-restricted products.<img loading=\"lazy\" class=\"size-medium wp-image-5688 alignleft\" src=\"https:\/\/dkmarketing.gr\/wp-content\/uploads\/2019\/01\/magic-mirror-augmented-reality-fashion-fitting-300x224.jpg\" alt=\"\" width=\"300\" height=\"224\" srcset=\"https:\/\/dkmarketing.gr\/wp-content\/uploads\/2019\/01\/magic-mirror-augmented-reality-fashion-fitting-300x224.jpg 300w, https:\/\/dkmarketing.gr\/wp-content\/uploads\/2019\/01\/magic-mirror-augmented-reality-fashion-fitting-768x573.jpg 768w, https:\/\/dkmarketing.gr\/wp-content\/uploads\/2019\/01\/magic-mirror-augmented-reality-fashion-fitting-600x450.jpg 600w, https:\/\/dkmarketing.gr\/wp-content\/uploads\/2019\/01\/magic-mirror-augmented-reality-fashion-fitting-196x146.jpg 196w, https:\/\/dkmarketing.gr\/wp-content\/uploads\/2019\/01\/magic-mirror-augmented-reality-fashion-fitting-50x37.jpg 50w, https:\/\/dkmarketing.gr\/wp-content\/uploads\/2019\/01\/magic-mirror-augmented-reality-fashion-fitting-101x75.jpg 101w, https:\/\/dkmarketing.gr\/wp-content\/uploads\/2019\/01\/magic-mirror-augmented-reality-fashion-fitting.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/li>\n<li><strong>Digital reality: <\/strong>A combination of virtual reality and artificial intelligence can offer a unique experience to customers. Imagine, for example, how convenient is to see directly how your new office will look to your room or even the outfit you want to wear in a formal occasion. Another use can be training employees as it can imitate a wide variety of different situations that can face.<\/li>\n<li><strong>Unified commerce: <\/strong>It is necessary for the public the services of one store to reflect the brand\u2019s character. In accordance with their need many companies, offer unified, electronic platforms that include all the necessary information.<\/li>\n<li><strong>Hybrid cloud strategy: <\/strong>Using cloud can have many advantages in retail market from cost reduction and easier data access to more flexibility. On the other hand, it requires constant networking and a change in data storage practices. The answer is the use of a hybrid cloud that <img loading=\"lazy\" class=\"size-medium wp-image-5687 alignleft\" src=\"https:\/\/dkmarketing.gr\/wp-content\/uploads\/2019\/01\/ebay-and-rebecca-minkoff-designboom01-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/dkmarketing.gr\/wp-content\/uploads\/2019\/01\/ebay-and-rebecca-minkoff-designboom01-300x200.jpg 300w, https:\/\/dkmarketing.gr\/wp-content\/uploads\/2019\/01\/ebay-and-rebecca-minkoff-designboom01-768x512.jpg 768w, https:\/\/dkmarketing.gr\/wp-content\/uploads\/2019\/01\/ebay-and-rebecca-minkoff-designboom01-219x146.jpg 219w, https:\/\/dkmarketing.gr\/wp-content\/uploads\/2019\/01\/ebay-and-rebecca-minkoff-designboom01-50x33.jpg 50w, https:\/\/dkmarketing.gr\/wp-content\/uploads\/2019\/01\/ebay-and-rebecca-minkoff-designboom01-113x75.jpg 113w, https:\/\/dkmarketing.gr\/wp-content\/uploads\/2019\/01\/ebay-and-rebecca-minkoff-designboom01.jpg 789w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>combines the advantages of the classic model with the existing practice.<\/li>\n<\/ul>\n<p>In conclusion, 2019 will be the year of technological introduction in retail market targeting to offer a more entertaining, interesting and memorable experience to customers according to their needs.<\/p>\n<p><em>Polyxeni Karavasilis<\/em><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>2019 will bring retail market closer to technology. Despite the fact that consumers still prefer visiting natural stores, e-commerce continues to rise so it is important<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":2,"featured_media":5686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What will 2019 bring to retail market? - DK Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dkmarketing.gr\/en\/english-what-will-2019-bring-to-retail-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What will 2019 bring to retail market? - DK Marketing\" \/>\n<meta property=\"og:description\" content=\"2019 will bring retail market closer to technology. 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