{"id":319,"date":"2017-04-27T11:56:28","date_gmt":"2017-04-27T11:56:28","guid":{"rendered":"https:\/\/www.dkmarketing.gr\/?p=319"},"modified":"2017-04-27T11:56:28","modified_gmt":"2017-04-27T11:56:28","slug":"e-commerce-%ce%ba%ce%b1%ce%b9-%ce%b1%ce%bb%ce%bb%ce%ac%ce%b6%ce%b5%ce%b9-%ce%b7-%ce%b6%cf%89%ce%ae","status":"publish","type":"post","link":"https:\/\/dkmarketing.gr\/en\/e-commerce-%ce%ba%ce%b1%ce%b9-%ce%b1%ce%bb%ce%bb%ce%ac%ce%b6%ce%b5%ce%b9-%ce%b7-%ce%b6%cf%89%ce%ae\/","title":{"rendered":"Life changes with e-commerce!"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/04\/e-commerce1.png\" width=\"297\" height=\"222\" \/><br \/>\n<strong>E-commerce<\/strong> has not only come to boost business sales but also to improve people&#8217;s lives! It has contributed effectively to facilitating consumer transactions, expanding businesses, and thus expanding <strong>world trade.<\/strong><!--more--><br \/>\nWhat is actually <strong>e-commerce?<\/strong> Any form of business or administrative transaction or <img loading=\"lazy\" class=\" wp-image-321 alignright\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/04\/e-commerce2.png\" alt=\"\" width=\"121\" height=\"127\" \/>information exchange that is executed using IT and telecommunications technologies such as <strong>e-shop, social media and applications.<\/strong> Online consumers are more accustomed to buying <strong>books, clothes, electronic devices, air tickets, as well as make hotel bookings.<\/strong><br \/>\nHow often do European consumers use e-commerce?<br \/>\n<img loading=\"lazy\" class=\" wp-image-326 alignleft\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/04\/iMAGE1.png\" alt=\"\" width=\"192\" height=\"160\" \/>In <strong>2015<\/strong>, online <strong>sales<\/strong> <strong>regarding consumer goods and services (B2C)<\/strong> in Europe amounted to \u20ac<strong> 510 billion,<\/strong> an increase of 12% compared to <strong>2014<\/strong>. In addition, in <strong>2015<\/strong>, online sales accounted for <strong>2.59% of GDP in Europe.<\/strong> In addition, <strong>52% of e-commerce in Europe concerned purchases of goods, while the remaining 48% in services.<\/strong><br \/>\n&nbsp;<br \/>\n<img loading=\"lazy\" class=\"size-full wp-image-323 aligncenter\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/04\/e-commerce4.png\" alt=\"\" width=\"684\" height=\"282\" \/><br \/>\n<img loading=\"lazy\" class=\"wp-image-324 alignleft\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/04\/e-commerce5.png\" alt=\"\" width=\"109\" height=\"79\" \/>It is worth noting that <strong>516 million Europeans use the Internet, and 296 million of them make online purchases.<\/strong> In addition, European buyers spend in online purchases an average of 1,540\u20ac per year.<br \/>\n&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>Factors influencing the final purchasing decision in online purchases<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-346\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/04\/P1.png\" alt=\"\" width=\"649\" height=\"542\" \/><\/p>\n<p>Sources: www.econsultancy.com, www.ecommerce-europe.eu, www.friendbuy.com, www.worldbank.org<br \/>\n&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Sorry, this entry is only available in Greek.<\/p>\n","protected":false},"author":1,"featured_media":5493,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Life changes with e-commerce! 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