{"id":293,"date":"2017-04-24T10:53:35","date_gmt":"2017-04-24T10:53:35","guid":{"rendered":"https:\/\/www.dkmarketing.gr\/?p=293"},"modified":"2017-04-24T10:53:35","modified_gmt":"2017-04-24T10:53:35","slug":"e-commerce-rise","status":"publish","type":"post","link":"https:\/\/dkmarketing.gr\/en\/e-commerce-rise\/","title":{"rendered":"E-commerce is on the rise!"},"content":{"rendered":"<p>&nbsp;<br \/>\n<img loading=\"lazy\" class=\"wp-image-294 aligncenter\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/04\/Picture-1.png\" alt=\"\" width=\"323\" height=\"183\" \/><br \/>\n<strong>E-commerce<\/strong> is increasingly becoming a <strong>popular retail sales and transactions channel<\/strong> in a world where <strong>consumers constantly use multiple devices<\/strong> for online shopping. <strong>Online sales<\/strong> <strong>are growing<\/strong> much faster than in-store sales, which suggests that e-commerce remains a major growth driver in the retail industry as a whole. <strong>In 2017, total e-commerce online sales are expected to reach \u20ac265.68 bn, a rise of 14.2% and \u20ac302.37 bn (+ 13.8%) in 2018<\/strong>.<!--more--><br \/>\n<img loading=\"lazy\" class=\"wp-image-295 alignleft\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/04\/picture-2.png\" alt=\"\" width=\"262\" height=\"142\" \/>E-commerce is the <strong>fastest growing retail market in Europe and North America<\/strong>, achieving in Europe growth rates of 18.2% (in 2015), 15.6% (2016), and expected increases of 14.2% and 13.8% in 2017 and 2018 respectively. In contrast, the annual growth rates for all types of retailing (from stores to online) have ranged between 1.5% and 3.5% p.a. on average.<br \/>\nIn particular,<\/p>\n<ul>\n<li><strong>The US online share of retail (i.e. sales of goods) was 12.7% in 2015, 13.9% in 2016, and is expected to be 14.8% in 2017. In comparison, the European online market share was <img loading=\"lazy\" class=\"wp-image-296 alignright\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/04\/picture-3.png\" alt=\"\" width=\"257\" height=\"158\" \/>7.0% in 2015, 8.0% in 2016, and 8.8% in 2017<\/strong>.<\/li>\n<li>The European countries with the <strong>highest online shares of their internal markets<\/strong> are the <strong>UK<\/strong> (16.8% in 2016 and 17.8% in 2017), <strong>Germany<\/strong> (15.1% for 2017) and <strong>France<\/strong> (a 10.0% forecast for 2017). <strong>Other countries with high market shares are Sweden and the Netherlands<\/strong>. <strong>Germany has had the fastest-growing online sector<\/strong> for the last few years, but the forecast for <strong>2017 is a mere growth of 16.4% compared to Spain\u2019s (+19.2%), Poland\u2019s (17.2%) and the Netherlands\u2019 (17.0%).<\/strong><\/li>\n<li><strong>The UK, Germany and France are responsible for approximately 181.6 bn online sales, which account for 75.1% of European online sales.<\/strong><\/li>\n<li><strong>Online sales in Western Europe and Poland grew from \u20ac201.33 bn in 2015 to \u20ac232.60 bn in 2016 (+15.6%)<\/strong><\/li>\n<li><strong>In the US, total e-commerce sales for 2016 were estimated at $394.9 billion, an increase of 15.1% (\u00b11.8%) from 2015<\/strong>, while total retail sales in 2016 increased by 2.9 % <img loading=\"lazy\" class=\"wp-image-297 alignright\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/04\/picture-4.png\" alt=\"\" width=\"262\" height=\"153\" \/>(\u00b10.5%) compared 2015. <strong>E-commerce sales in 2016 accounted for 8.1% of the total sales<\/strong>, compared to 2015 where they represented 7.3% percent of total sales. <strong>In 2017, US online sales are about to reach $459.07 bn (+14.9%) and grow to $529.76 bn in 2018 (+15.4%).<\/strong><\/li>\n<li><strong>208 mn (66.0%) of the US population were e-shoppers compared to 219 mn (52.8%) in Europe in 2016.<\/strong> <strong>Every online shopper in Europe spent on average $1,194.77 (\u20ac1,062.02) in 2016 compared to $1,915.23 (\u20ac1,702.43) in the US<\/strong>.<\/li>\n<li>Canada&#8217;s online sector is now starting to develop rapidly, boosted by the depreciating Can$. It is expected to grow by 22.6% in 2017, from US$12.69 bn in 2016 to $19.97 bn in 2017.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\" wp-image-298 aligncenter\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/04\/Picture-5.png\" alt=\"\" width=\"565\" height=\"335\" \/><br \/>\n<img loading=\"lazy\" class=\"wp-image-299 alignright\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/04\/Picture-6.jpg\" alt=\"\" width=\"149\" height=\"111\" \/>The<strong> recession induced many shoppers to buy online<\/strong> instead of visiting stores. The fact that <strong>internet search is comparatively easy and predictable<\/strong> has made online retailing attractive for a wide range of products. Moreover, the <strong>growing use of mobile technology<\/strong> is an additional factor that made online retailing more attractive and convenient.<br \/>\n&nbsp;<br \/>\n<strong>Many retailers already report that up to 70%-80% of website browsing occurs through customers using mobile devices, both smartphones and tablets<\/strong>. <strong>In 2016, actual spending via mobiles (both tablets and smartphones) was 23.4% in Europe compared to 33.9% in the U.S<\/strong>. Individual European countries had higher rates, such as the UK (35.6%), Germany (34.0%) and Sweden (29.6%). However, the major growth in online sales is likely to be the result of higher sales via mobiles (+89.2% expected in Europe during 2015-2017) with only 14.5% of online growth being made using PCs and laptops.<br \/>\nIn addition, according to a new study published by the\u00a0Pew Research Center, <strong>nearly 80% of<img loading=\"lazy\" class=\"wp-image-300 alignright\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/04\/Picture-7.png\" alt=\"\" width=\"252\" height=\"377\" \/> Americans do at least some shopping on the internet<\/strong>, with <strong>43% of those shopping online on a weekly basis or a few times per month<\/strong>.<br \/>\n<strong>Mobile devices continue to gain popularity<\/strong> for buying products online, since <strong>consumers can purchase products on-the-go, and do not need to visit a retailer during certain opening hours<\/strong>.<br \/>\nTherefore, it comes as no surprise that <strong>conventional retailer profits are falling as fewer shoppers head to the malls in favor of the click-and-buy option offered by Amazon<\/strong> and a trove of emerging <strong>online fashion vendors<\/strong>.<br \/>\n<strong><img loading=\"lazy\" class=\"wp-image-301 alignleft\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/04\/Picture-8.png\" alt=\"\" width=\"140\" height=\"140\" \/>In particular, the total value of U.S. consumers\u2019 transactions on Amazon.com reached $147.0 billion in 2016, a 31.3% increase compared to $112.0 billion in 2015<\/strong>. Amazon\u2019s growth in 2016 was driven by <strong>sales in the electronics, home, and apparel categories<\/strong>.<br \/>\n&nbsp;<br \/>\n<strong><em>Main e-commerce trends<\/em><\/strong><br \/>\n<img loading=\"lazy\" class=\"wp-image-302 aligncenter\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/04\/Picture-9.png\" alt=\"\" width=\"669\" height=\"377\" \/><br \/>\nOverall, <strong>modern buyers expect a strong mobile experience<\/strong>. Consumers are now <strong>ever-connected and always plugged in<\/strong>, with i<strong>nstant access to billions of websites and products<\/strong> at the tap of a screen. Taking into consideration the <strong>increased connectivity of the purchasers<\/strong>, <strong>many store-based retailers focus on internet retailing or strengthening their online presence<\/strong>. As a result, <strong>retailers are increasingly supporting their internet strategies with mobile apps that can be used to compare prices, receive discounts and check order status<\/strong>, amongst other benefits. <strong>Consistency across all touch points and easy to use, be it mobile, tablet or desktop are therefore a must.<\/strong><br \/>\n<em>This article was exclusively written by <strong>DK Consultants<\/strong> for the <a href=\"http:\/\/www.amcham.gr\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>AMCHAM<\/strong><\/a> newsletter.<\/em><br \/>\n<strong>Sources: <\/strong>www.retailresearch.org, www.businesstimes.com.sg, www.euromonitor.com, www.digitalcommerce360.com, www.businessinsider.com, www.usnews.com, www.pewinternet.org, Criteo (State of Mobile Commerce Report, Q3 2015), US Census Bureau News (February 2017).<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; E-commerce is increasingly becoming a popular retail sales and transactions channel in a world where consumers constantly use multiple devices for online shopping. Online sales<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":5491,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-commerce is on the rise! - DK Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dkmarketing.gr\/en\/e-commerce-rise\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce is on the rise! - DK Marketing\" \/>\n<meta property=\"og:description\" content=\"&nbsp; E-commerce is increasingly becoming a popular retail sales and transactions channel in a world where consumers constantly use multiple devices for online shopping. 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