social media<\/li>\n<\/ul>\nResearch have shown that customers spend\u00a0almost 4 hours per day\u00a0on their mobile devices, 63% of them use a mobile device within the physical store in order to check their loyalty points or for offers\/discounts. They are also “trained” to check for app updates\u00a0for\u00a0more than 270 times per day and at least 40% of online shoppers\u00a0have their order fulfilled\u00a0in a physical store.
\nSo, customers’\u00a0location can become\u00a0a major advantage for a business, and their data points can be quite useful in a campaign optimization.
\nWarply Engage<\/em> is a platform for location targeting campaigns on 1st party (CRM data). Its deterministic rule engine for marketing automation, helps a marketeer to mix segment, behavioral, and location rules.
\nThere are mainly three ways Warply<\/em> platform may use to get insights on customers\u2019\u00a0location:
\nGPS<\/u>: it is a mix of satellite triangulation technology and 4G cell maps in order to pin point user\u2019s location. Warply Engage GPS<\/em> u![\"\"](\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2018\/07\/2016-05-17_1002.png\")
ses campaign targeting in cases such as capturing customer\u2019s presence within a store and send a campaign about a product he searches for, capturing his walk into the store and send him a welcome message or capturing his walk out of it and run a satisfaction campaign. It can also be useful for geo-fencing based on neighborhood\/postal code\/street level, when a PUSH campaign is sent to inform users about a new store opening etc
\nWiFi<\/u>: It detects devices that have turned on WiFi (~80% of total) by leveraging existing WiFi and It includes push notification based on a business\u2019 location ranging from retail t![\"\"](\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2018\/07\/local-seo-sej-760x400.png\")
o hospitality (currently available only for Android).\u00a0For instance a consumer when pass by a store can get a message for an offer of a mobile phone which previously has searched for mobile devices on brand’s e-commerce or when entering and getting out of a store he can get a question like “Was our customer\u00a0service helpful?”
\nBluetooth<\/u>:\u00a0it allows the connectivity between devices and beacons since they broadcast an id associated with some micro location. It can be used for micro-location that can go down to centimeters or in cases that have to do with payments such as, getting a running\u00a0video when a user approaches a pair of sneakers on discount, or when he identifies payments cards in\u00a0order to check out skipping the line.
\nLBS is a totally customer-centric marketing\u00a0approach, and when is used, companies level over their competitors!
\n
\n <\/p>","protected":false},"excerpt":{"rendered":"Sorry, this entry is only available in Greek.<\/p>\n","protected":false},"author":1,"featured_media":5576,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[9,18,19],"yoast_head":"\n
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![\"\"](\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2018\/07\/iphone-app-e1446014139156.jpg\")
mers expect more personalized communication with companies through various devices and channels they use; therefore location-based practices are broadly applied.