{"id":2286,"date":"2018-07-02T10:38:51","date_gmt":"2018-07-02T10:38:51","guid":{"rendered":"https:\/\/www.dkmarketing.gr\/?p=2286"},"modified":"2019-01-11T10:19:03","modified_gmt":"2019-01-11T10:19:03","slug":"%ce%bf%ce%b9-%ce%b5%cf%80%ce%b9%cf%80%cf%84%cf%8e%cf%83%ce%b5%ce%b9%cf%82-%cf%84%ce%b7%cf%82-%ce%b5%cf%86%ce%b1%cf%81%ce%bc%ce%bf%ce%b3%ce%ae%cf%82-%cf%84%ce%bf%cf%85-gdpr-%cf%83%cf%84%ce%bf%ce%bd","status":"publish","type":"post","link":"https:\/\/dkmarketing.gr\/en\/%ce%bf%ce%b9-%ce%b5%cf%80%ce%b9%cf%80%cf%84%cf%8e%cf%83%ce%b5%ce%b9%cf%82-%cf%84%ce%b7%cf%82-%ce%b5%cf%86%ce%b1%cf%81%ce%bc%ce%bf%ce%b3%ce%ae%cf%82-%cf%84%ce%bf%cf%85-gdpr-%cf%83%cf%84%ce%bf%ce%bd\/","title":{"rendered":"Consequences to online brand-marketing by GDPR&#8217;s enforcement"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-2287 alignleft\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2018\/06\/GDPR_mikra_megala_mistika_g-640x320.jpg\" alt=\"\" width=\"312\" height=\"156\" \/>Recently in Europe, GDPR Regulation has brought focused enforcement to organizations that collect, manage and analyze personal Data. In this way, E.U. citizens now have the opportunity to control their personal information including messages they receive for commercial purposes.<br \/>\n<!--more--><br \/>\nThis change will have many consequences to the online brand marketing, and are already evident.<br \/>\nCompanies will have to change their marketing strategy and their online promotional material.<br \/>\nMore specifically, each share will be even more significant in comparison with those of the past.<br \/>\nTherefore, <strong>online marketing should be even more creative <\/strong>and discrete in order to attract crowds\u2019 attention concerning brands.<br \/>\nImages should be funnier, impressive, smarter (GIF animated e.t.c.), and content management particularly refined so that posts will become Viral.<br \/>\n<strong>Community Building<\/strong> or Community\u2019s boosting (increase of the number of followers) may help in promoting products\u2019 or services\u2019 brands. Sending messages via emailing lists is not as easy as it used to be; therefore many companies should try to &#8220;build&#8221; their digital community as fast as possible.<br \/>\n<img loading=\"lazy\" class=\" wp-image-2290 alignleft\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2018\/06\/How-Micro-Influencer-Marketing-Can-Boost-Your-Business.jpg\" alt=\"\" width=\"345\" height=\"200\" \/>This can be reached by creating loyal followers that will be brands\u2019 best ambassadors through sharing posts to their personal social media accounts, so users\u2019 \u00abpopulation\u00bb on Facebook, Twitter, LinkedIn, Youtube etc, Instagram will be boosted.<br \/>\n<strong>Micro-influencers\u2019 role has been upgraded to another leve<\/strong>l. Well-known as YouTubers, Instagrammers and bloggers, they significantly their audiences by advertising brands through their personal promotion via social media. <img loading=\"lazy\" class=\"wp-image-2289 alignright\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2018\/06\/59b1b30a1b0000c60d5b50ea.jpg\" alt=\"\" width=\"288\" height=\"162\" \/>Public\u2019s engagement may be stronger through micro-influencers\u2019 actions compared with advertising campaigns. Therefore, companies realize a greater influence upon their target groups than in the past!<br \/>\n<strong>Benefits to traditional advertising media such as tv, radio, printings, e.t.c.:\u00a0<\/strong>Email-users can now choose which messages they want to see, and which not. Therefore, companies may become more interested in using classic methods of advertising.<img loading=\"lazy\" class=\"wp-image-2291 alignleft\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2018\/06\/14s10syndr-thumb-large.jpg\" alt=\"\" width=\"270\" height=\"169\" \/>\u00a0It is quite obvious that brands\u2019 marketing has been continuously evolving and companies\u2019 strategies will be more fruitful particularly when created by people specialized in this specific sector!<br \/>\n&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Sorry, this entry is only available in Greek.<\/p>\n","protected":false},"author":1,"featured_media":5584,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consequences to online brand-marketing by GDPR&#039;s enforcement - 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