{"id":2209,"date":"2018-05-24T08:14:55","date_gmt":"2018-05-24T08:14:55","guid":{"rendered":"https:\/\/www.dkmarketing.gr\/?p=2209"},"modified":"2018-05-24T08:14:55","modified_gmt":"2018-05-24T08:14:55","slug":"greek-tourism-sector-potential-future-growth","status":"publish","type":"post","link":"https:\/\/dkmarketing.gr\/en\/greek-tourism-sector-potential-future-growth\/","title":{"rendered":"The Greek Tourism Sector and Potential for Future Growth"},"content":{"rendered":"<p><\/p>\n<h3>Greece offers a unique tourism product and that may cause the region\u2019s \u201csoft exports\u201d to rise!<\/h3>\n<p>Tourism has been having a vital role in Greece\u2019s economy <img loading=\"lazy\" class=\"wp-image-2210 alignleft\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2018\/05\/griechenland-aegaeis-insel-symi.jpg\" alt=\"\" width=\"285\" height=\"122\" \/>and continues to be one of the most significant sectors for the country.<br \/>\nDue to its rich history, culture and numerous features such as its magnificent beaches and beautiful islands, it is one of Europe&#8217;s major tourist destinations. According to the <em>Bank of Greece (BoG)<\/em> figures, during the previous year, the country was visited by over 27 million tourists, number increased by 9.7%, against 2016!<br \/>\n<!--more--><br \/>\nDespite these figures, some issues may lead to a decline in Greece\u2019s tourism numbers in the coming years, due to:<\/p>\n<ul>\n<li>Low tourism investments<\/li>\n<li>Over taxation.<\/li>\n<li>Rise in popularity for other countries (such as Egypt and Turkey)<\/li>\n<li>Geopolitical developments<\/li>\n<\/ul>\n<p>Another fact that worries professionals in the Greek Tourism Industry (and the relevant chambers) is that the average spending per tourist during holidays in Greece dropped to 536.3 euros, over the first nine months of 2017. <img loading=\"lazy\" class=\"wp-image-2213 alignright\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2018\/05\/\u03a7\u03c9\u03c1\u03af\u03c2-\u03c4\u03af\u03c4\u03bb\u03bf-100-800x600.jpg\" alt=\"\" width=\"353\" height=\"265\" \/>This indicated data, (released by the <em>Bank of Greece<\/em>), is almost half of the amount spent in Spain (1,075 euros per person) whereas the equivalent amount spent in Cyprus during the same period, was 733 euros. This may happened due to the tourist-related drop of prices and the low-budget holiday makers that Greece attracts.<br \/>\nOn the other hand, concerning to the incoming tourism prospects in Greece for the current year, a <em>SETE<\/em> Intelligence report, reveals that at regional airports, the scheduled airline seats already showed a\u00a022% increase for current year\u2019s summer season, compared to last year\u2019s same period of time.<br \/>\nFurthermore there is a\u00a0great demand from \u201cbig markets\u201d, such as the<img loading=\"lazy\" class=\" wp-image-2212 alignleft\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2018\/05\/95a9818614583cf5b270658e543bcbd5.jpg\" alt=\"\" width=\"198\" height=\"134\" \/> Germany and the United Kingdom, with Germany\u2019s scheduled airline seats, having increased by 45% for 2018. According to\u00a0<em>Greek Tourism Confederation (SETE)<\/em>\u00a0estimates, Greece will attract more than 30 million tourists in 2018 and revenue will be over 14.5 billion euros, setting a new record. This may lead to employment opportunities whether directly or indirectly.<br \/>\nWTTC Head Gerald Lawless said \u201cGreece&#8217;s tourism growth will be phenomenal\u201d during the WTFL Think Tank 2018 at Costa Navarino<img loading=\"lazy\" class=\"wp-image-2211 alignright\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2018\/05\/hqdefault.jpg\" alt=\"\" width=\"192\" height=\"144\" \/>. He continued: \u201c<strong>Greece is on its way to become a year-round tourism destination<\/strong>, as it has much more to offer than just beaches and sun. It has history, culture, excellent food, experiences to share with tourists and very good hospitality. That is what people like when they go abroad.\u201d<br \/>\nThis great tourism potential may give to local companies<img loading=\"lazy\" class=\" wp-image-2214 alignright\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2018\/05\/gallery-1513880497-olives.jpg\" alt=\"\" width=\"407\" height=\"271\" \/> the opportunity to boost their sales. Do not forget that many times tourist buy delicious goodies such as olives, honey, olive oil etc to bring back home as treats to relatives and friends.<br \/>\nHave you ever thought that selling Greek Products\/Brands to our country\u2019s visitors is a kind of &#8220;soft exporting&#8221;?<br \/>\n<em>This\u00a0<\/em><em>article was exclusively written by\u00a0<strong>DK Consultants<\/strong>\u00a0for the\u00a0<strong><a href=\"http:\/\/www.amcham.gr\/\" target=\"_blank\" rel=\"noopener noreferrer\">AMCHAM<\/a><\/strong>\u00a0newsletter.<\/em><br \/>\n&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Greece offers a unique tourism product and that may cause the region\u2019s \u201csoft exports\u201d to rise! Tourism has been having a vital role in Greece\u2019s economy<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":5536,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Greek Tourism Sector and Potential for Future Growth - DK Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dkmarketing.gr\/en\/greek-tourism-sector-potential-future-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Greek Tourism Sector and Potential for Future Growth - DK Marketing\" \/>\n<meta property=\"og:description\" content=\"Greece offers a unique tourism product and that may cause the region\u2019s \u201csoft exports\u201d to rise! 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