{"id":2141,"date":"2018-05-21T09:45:28","date_gmt":"2018-05-21T09:45:28","guid":{"rendered":"https:\/\/www.dkmarketing.gr\/?p=2141"},"modified":"2019-01-11T11:48:29","modified_gmt":"2019-01-11T11:48:29","slug":"%ce%bf-%ce%b1%cf%86%cf%81%cf%8c%cf%82-%cf%80%ce%bb%ce%ad%ce%bf%ce%bd-%ce%ba%ce%ac%ce%b8%ce%b5%cf%84%ce%b1%ce%b9-%ce%b4%ce%b9%ce%b1%cf%86%ce%bf%cf%81%ce%b5%cf%84%ce%b9%ce%ba%ce%ac-%cf%83","status":"publish","type":"post","link":"https:\/\/dkmarketing.gr\/en\/%ce%bf-%ce%b1%cf%86%cf%81%cf%8c%cf%82-%cf%80%ce%bb%ce%ad%ce%bf%ce%bd-%ce%ba%ce%ac%ce%b8%ce%b5%cf%84%ce%b1%ce%b9-%ce%b4%ce%b9%ce%b1%cf%86%ce%bf%cf%81%ce%b5%cf%84%ce%b9%ce%ba%ce%ac-%cf%83\/","title":{"rendered":"New trend in the beer industry: local\u2019 is the Key Business Factor"},"content":{"rendered":"

 
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\nThe growing number of start – up brewing companies reflects the changesin the global consumption of beer.
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\nE.E.<\/strong>
\nSmall brewers emerged in 1970s in Great Britain. Every week 20 small breweries opens somewhere in the EU, combining successfully local traditions with innovation, and expanding the EU list of the 9,000 breweries so far.
\nAt the same time, the European brewing sector is booming and has a remarkable global presence, with exports accounting for 1\/5 of the total production, thus showing the highest growth rates among the EU’s top 10 food and beverage exports.
\nUSA<\/strong>
\nOn the other hand, in the United States, large brewers such as AB InBev and Miller Coors, although still profitable, are trying to limit the plunge in sales of their top brands.
\nAmericans now show preference for imported beer products from Mexico and consume beer, wine and spirits from local micro-crafts. The leading companies in this market create new products, but fail to keep pace with changing consumer preferences.\"\"
\n\u00a0<\/strong>
\nGREECE<\/strong>
\nPresent situation<\/strong>
\nIn the Greek market, beer sales record losses mainly due to the 100% increase in the Special Consumption Tax, with Greece ranking at the very bottom of the list of per capita beer consumption.
\nHowever, the Greek microbreweries have come up with a wide variety of short-term unfiltered and non-distilled beers, following the global trend which appeared in Europe and America two decades ago.
\n\u039fver 30 medium and small local breweries operate in Greece, with this number growing \u00a0steadily. The beer Voreia of the microbrewery Siris, the award winning beer NHSOS \u00a0made by Cycladic Microbreweries produced in Tinos, the brands Sknipa and Ali of \u00a0the citi of Thessaloniki, Pikri and Kirki produced in Chalkida, and the unfiltered Santorini Donkey (Crazy, Yellow, Red) are just a few to name.
\nHere it should be noted that the dispute between the Thrace Bakery (Vergina) and the Athenian Brewery (Amstel, Heineken, etc.) over the second\u2019s dominant position in the Greek beer market, continues to influence the current situation in the Greek beer market.
\n\u00a0<\/strong>\"\"
\nStill, the future of microbrewery in Greece is brilliant.<\/strong>
\nSmall Greek breweries are constantly gain popularity, transforming the Greek market from a monopoly to an oligopoly. The main reasons for this upward trend are as follows:<\/p>\n