{"id":208,"date":"2017-03-31T11:24:13","date_gmt":"2017-03-31T11:24:13","guid":{"rendered":"https:\/\/www.dkmarketing.gr\/?p=208"},"modified":"2017-03-31T11:24:13","modified_gmt":"2017-03-31T11:24:13","slug":"%ce%bf%ce%b9-%ce%ba%ce%b1%cf%84%ce%b1%ce%bd%ce%b1%ce%bb%cf%89%cf%84%ce%ad%cf%82-%ce%b5%ce%be%ce%bf%ce%b9%ce%ba%ce%b5%ce%b9%cf%8e%ce%bd%ce%bf%ce%bd%cf%84%ce%b1%ce%b9-%cf%83%cf%85%ce%bd%ce%b5%cf%87","status":"publish","type":"post","link":"https:\/\/dkmarketing.gr\/en\/%ce%bf%ce%b9-%ce%ba%ce%b1%cf%84%ce%b1%ce%bd%ce%b1%ce%bb%cf%89%cf%84%ce%ad%cf%82-%ce%b5%ce%be%ce%bf%ce%b9%ce%ba%ce%b5%ce%b9%cf%8e%ce%bd%ce%bf%ce%bd%cf%84%ce%b1%ce%b9-%cf%83%cf%85%ce%bd%ce%b5%cf%87\/","title":{"rendered":"Consumers are getting more and more with familiar with digital technology!"},"content":{"rendered":"<p>&nbsp;<br \/>\n<img loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/03\/EIKONA-7-300x199.png\" width=\"333\" height=\"221\" \/><br \/>\n<strong>Smart devices<\/strong> play an <strong>increasingly important role<\/strong> in the everyday life of consumers worldwide. In recent years there has been a <strong>sharp increase in their use<\/strong>, which has <strong>changed<\/strong> decisively <strong>people\u2019s lifestyles and activities<\/strong>, such as communication, entertainment, information and consumption.<!--more--><br \/>\nSmart devices are called several di<strong>gital devices such as the mobile phones (smartphones), <img loading=\"lazy\" class=\"alignright\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/03\/%CE%B5%CE%B9%CE%BA%CF%8C%CE%BD%CE%B1-8-292x300.jpg\" width=\"156\" height=\"160\" \/><br \/>\ntablets, smart TVs, E \/ PC<\/strong> etc. It is worth noting that <strong>an American household owns on average approximately 10 active digital device<\/strong>s, whereby those <strong>households consisting of four or more persons hold more than 18 smart devices<\/strong>. The devices with the greatest penetration rate (97%) in the American households are laptops, followed by game consoles (32%).<br \/>\n&nbsp;<br \/>\n<img loading=\"lazy\" class=\"wp-image-206 aligncenter\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/03\/\u0395\u03b9\u03ba\u03cc\u03bd\u03b1-corr-300x148.png\" alt=\"\" width=\"575\" height=\"284\" \/><br \/>\n<strong>The presence of young children (under 12 years)<\/strong> in the family contributes significantly to the<strong> <img loading=\"lazy\" class=\"wp-image-180 alignright\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/03\/EIKONA-10-2-300x198.png\" alt=\"\" width=\"174\" height=\"115\" \/>increase of the use of electronic devices<\/strong>. More specifically, <strong>an American family with young children or teenagers may have up to 59% more electronic devices than a couple without children<\/strong>.<br \/>\n<strong><img loading=\"lazy\" class=\"wp-image-181 alignleft\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/03\/EIKONA-11-300x300.png\" alt=\"\" width=\"133\" height=\"133\" \/><\/strong><br \/>\n<strong>In Europe, 80% of people with Internet access use smartphones<\/strong>. It is of great interest the fact that <strong>the European consumer-mobile phone user spends on average 90% of their time to browse <\/strong>specifically designed<strong> applications rather than websites.<\/strong><br \/>\n&nbsp;<br \/>\nIt is therefore very <strong>important for companies to establish a strong presence in the internet<\/strong> through <strong>applications and websites that are designed to be compatible with digital devices<\/strong>. In this way, they will help consumers <strong>in information search as well as in their transactions, while entertaining them.<\/strong><br \/>\nSource: comScore (2016), www.smartinsights.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Sorry, this entry is only available in Greek.<\/p>\n","protected":false},"author":1,"featured_media":5487,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consumers are getting more and more with familiar with digital technology! - DK Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dkmarketing.gr\/\u03bf\u03b9-\u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2-\u03b5\u03be\u03bf\u03b9\u03ba\u03b5\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9-\u03c3\u03c5\u03bd\u03b5\u03c7\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumers are getting more and more with familiar with digital technology! 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