{"id":1873,"date":"2017-09-22T12:06:20","date_gmt":"2017-09-22T12:06:20","guid":{"rendered":"https:\/\/www.dkmarketing.gr\/?p=1873"},"modified":"2019-01-11T12:03:47","modified_gmt":"2019-01-11T12:03:47","slug":"%ce%b5%ce%be%ce%b1%ce%bd%ce%b8%cf%81%cf%89%cf%80%ce%af%cf%83%cf%84%ce%b5-%cf%84%ce%b7-%ce%bc%ce%ac%cf%81%ce%ba%ce%b1-%cf%83%ce%b1%cf%82","status":"publish","type":"post","link":"https:\/\/dkmarketing.gr\/en\/%ce%b5%ce%be%ce%b1%ce%bd%ce%b8%cf%81%cf%89%cf%80%ce%af%cf%83%cf%84%ce%b5-%cf%84%ce%b7-%ce%bc%ce%ac%cf%81%ce%ba%ce%b1-%cf%83%ce%b1%cf%82\/","title":{"rendered":"Humanize your brand!"},"content":{"rendered":"

Many companies\"\" turn to the \u201chumanisation\u201d of their brands in order to become more real and friendly to consumers. Here are tips for a proper “humanization”:<\/p>\n

    \n
  1. Create a page to recommend yourself to the public:<\/strong><\/li>\n<\/ol>\n

    There is no better way than a page that explains who is behind the brand.<\/p>\n

      \n
    1. Publish photos of your team:\u00a0<\/strong>Take \"\"advantage of the power of social media and show the\u00a0human side of your company through team sports, events, etc.<\/li>\n
    2. Do not schedule posts on social media: <\/strong>Tools available in social\u00a0media do save time but make you look distant and fake.<\/li>\n
    3. Engage in conversations: <\/strong>Do not use social media just for advertising. Devote time and talk to your followers, ask what they like, what they would like to see, interact with them and show your human side.<\/li>\n
    4. Express yourself simply, clearly and with humor: <\/strong>Using a strict and professional dialect makes you look far and inaccessible. You should also reconsider how serious you look in the workplace. Making humour in certain circumstances is good and bring people closer.<\/li>\n<\/ol>\n

      6. Be Yourself<\/strong>: Do not look for a perfect way to create a “human” voice for your brand or pred\"\"ict your customer’s behaviors. Stop thinking like a company and think like a person. Behave and talk as a person<\/p>","protected":false},"excerpt":{"rendered":"

      Sorry, this entry is only available in Greek.<\/p>\n","protected":false},"author":1,"featured_media":5627,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"\nHumanize your brand! - DK Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dkmarketing.gr\/\u03b5\u03be\u03b1\u03bd\u03b8\u03c1\u03c9\u03c0\u03af\u03c3\u03c4\u03b5-\u03c4\u03b7-\u03bc\u03ac\u03c1\u03ba\u03b1-\u03c3\u03b1\u03c2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Humanize your brand! - DK Marketing\" \/>\n<meta property=\"og:description\" content=\"Sorry, this entry is only available in Greek.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dkmarketing.gr\/\u03b5\u03be\u03b1\u03bd\u03b8\u03c1\u03c9\u03c0\u03af\u03c3\u03c4\u03b5-\u03c4\u03b7-\u03bc\u03ac\u03c1\u03ba\u03b1-\u03c3\u03b1\u03c2\/\" \/>\n<meta property=\"og:site_name\" content=\"DK Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DK-Marketing-International-Marketing-Consulting-Firm-174771289212750\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-22T12:06:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-11T12:03:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dkmarketing.gr\/wp-content\/uploads\/2017\/09\/wordpress-1-418x418-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"412\" \/>\n\t<meta property=\"og:image:height\" content=\"146\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DKConsultants_\" \/>\n<meta name=\"twitter:site\" content=\"@DKConsultants_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"DK Marketing\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dkmarketing.gr\/#website\",\"url\":\"https:\/\/dkmarketing.gr\/\",\"name\":\"DK Marketing\",\"description\":\"The export marketing experts!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/dkmarketing.gr\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/dkmarketing.gr\/%ce%b5%ce%be%ce%b1%ce%bd%ce%b8%cf%81%cf%89%cf%80%ce%af%cf%83%cf%84%ce%b5-%cf%84%ce%b7-%ce%bc%ce%ac%cf%81%ce%ba%ce%b1-%cf%83%ce%b1%cf%82\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/dkmarketing.gr\/wp-content\/uploads\/2017\/09\/wordpress-1-418x418-1.jpg\",\"width\":412,\"height\":146},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dkmarketing.gr\/%ce%b5%ce%be%ce%b1%ce%bd%ce%b8%cf%81%cf%89%cf%80%ce%af%cf%83%cf%84%ce%b5-%cf%84%ce%b7-%ce%bc%ce%ac%cf%81%ce%ba%ce%b1-%cf%83%ce%b1%cf%82\/#webpage\",\"url\":\"https:\/\/dkmarketing.gr\/%ce%b5%ce%be%ce%b1%ce%bd%ce%b8%cf%81%cf%89%cf%80%ce%af%cf%83%cf%84%ce%b5-%cf%84%ce%b7-%ce%bc%ce%ac%cf%81%ce%ba%ce%b1-%cf%83%ce%b1%cf%82\/\",\"name\":\"Humanize your brand! 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