{"id":1831,"date":"2017-07-20T10:45:02","date_gmt":"2017-07-20T10:45:02","guid":{"rendered":"https:\/\/www.dkmarketing.gr\/?p=1831"},"modified":"2019-01-11T12:04:31","modified_gmt":"2019-01-11T12:04:31","slug":"business-social-media-marketing","status":"publish","type":"post","link":"https:\/\/dkmarketing.gr\/en\/business-social-media-marketing\/","title":{"rendered":"Business Social Media Marketing"},"content":{"rendered":"

Many businesses consider social networking as “The next BIG thing”<\/strong> \"\"given their popularity and influence across users and try to take advantage by using them as promotional tools.<\/strong> On the other hand, there are opposing views which argue that social media marketing is a tool with actually no practical advantages for a business.
\nBecause of their recent emergence as a marketing tool, social media have a bad reputation as a temporary marketing tool which does not produce real profit. Surveys, however, show a \"\"different picture<\/strong>. In 2014, 92% of businesses around the world argued that social network marketing was important to their business<\/strong>, while 80% of them saw an increase in their website traffic. There is the other facet of the coin: 97% of those businesses that used social media as a promotion tool mentioned that they did not know which tools could help their business given that a post or an image was not enough to attract consumer attention.<\/strong>
\nIt is obvious that social media marketing can boost both profits and promotion strategy<\/strong>, but you need to be aware of those marketing techniques. Some of those are cited as follows:<\/p>\n

    \n
  1. Promotion through people popular to consumers<\/strong>
    \nWe often see famous people publishing photos and videos on their social media accounts<\/strong>, where they mention the brands they use, in order to increase awareness and credibility<\/strong>. A typical example are the weekly shows with famous domestic and foreign chefs<\/strong>\"\" who use specific products to their recipes to achieve the perfect flavor<\/strong> and make their dishes more delicious. Those products are usually more appealing to consumers<\/strong> as they have seen them on television and networking media. This results in the consolidation of the brand, as 53% of the audience starts to “follow” them on the internet as well.<\/li>\n
  2. More Views equals higher Sales Rates<\/strong>
    \nEvery posting made to the social networks is an opportunity to be seen<\/strong> by potential customers. When a product acquires followers<\/strong>, it has access to potential, recent and previous customers, which can lead from a mere visit to the web site to an online purchase<\/strong>. \"\"Obviously, interaction does not sell on its own, but any positive interaction increases the likelihood of a future sale.<\/strong>
    \nThe most important<\/strong> characteristic<\/strong> of this medium is the feeling of intimacy<\/strong>. The fact that the brand interacts with the networking media makes it more popular<\/strong> with its audience. Networking is a place where products can “behave” like people<\/strong>, and this is the key because consumers want to be in contact with people<\/strong> rather than with companies.
    \nIn 2015 Facebook affected 52% of the online and offline consumer sales<\/strong>, from 36% in 2014, a 45% increase<\/strong>. This shows its potential as a marketing tool and one can perceive its direct impact over the consumer behavior.<\/strong><\/li>\n
  3. Direct communication with people<\/strong>
    \nNetworking tools are primarily intended for direct<\/strong> communication<\/strong>. Building a business presence requires knowledge of the business, the products and the benefits offered to the consumer<\/strong>. Posting a product or sharing links and content is not enough. A “personality” of the business or product should be shaped,<\/strong> instead. Making a connection between the product and the consumer is very important for companies in order to build communication ties with customers.\"\"<\/strong>
    \nCustomers who get information and support through a networking tool on time, are willing to show off the products and services they received, especially when they are customized<\/strong>, compared to a recorded or automated e-mail.
    \n93% of consumers expect companies to be present in social media<\/strong>\u00a0and answer questions regarding products. Two-fifths of them have posted companies responses on their requests through social media.<\/li>\n
  4. Upload photos<\/strong>
    \nPhotos are the most popular content you can publish.<\/strong> Visual content and\"\" visually-orientated social networks, such as Instagram, are becoming popular and used broadly by automotive companies, fashion and beauty companies. Image posts<\/strong> still dominate the platform since they account for 84% of all Instagram posts<\/strong>.<\/li>\n<\/ol>\n

    <\/p>","protected":false},"excerpt":{"rendered":"

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