{"id":1821,"date":"2017-07-20T10:25:31","date_gmt":"2017-07-20T10:25:31","guid":{"rendered":"https:\/\/www.dkmarketing.gr\/?p=1821"},"modified":"2019-01-11T12:04:58","modified_gmt":"2019-01-11T12:04:58","slug":"%ce%b7-%ce%b5%ce%bc%cf%86%ce%ac%ce%bd%ce%b9%cf%83%ce%b7-%cf%84%ce%b5%ce%bb%ce%b9%ce%ba%ce%ac-%ce%bc%ce%b5%cf%84%cf%81%ce%ac%ce%b5%ce%b9","status":"publish","type":"post","link":"https:\/\/dkmarketing.gr\/en\/%ce%b7-%ce%b5%ce%bc%cf%86%ce%ac%ce%bd%ce%b9%cf%83%ce%b7-%cf%84%ce%b5%ce%bb%ce%b9%ce%ba%ce%ac-%ce%bc%ce%b5%cf%84%cf%81%ce%ac%ce%b5%ce%b9\/","title":{"rendered":"What actually counts is appearance!"},"content":{"rendered":"<p>For drink enthusiasts, <strong><img loading=\"lazy\" class=\" wp-image-1824 alignleft\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/07\/red-scarf-wine.jpg\" alt=\"\" width=\"208\" height=\"194\" \/>packaging and label<\/strong> play a key role. <strong>Strong labels<\/strong> and <strong>&#8220;strange&#8221; designs<\/strong> have become particularly popular. There is no doubt that <strong>design plays an important role in the whole consumer experience.<\/strong><!--more--><br \/>\nThe prevailing view is that the content of the bottle &#8220;counts&#8221; but appearance is what <strong>keeps the memory of the flavor alive.<\/strong> It can create an unforgettable experience <img loading=\"lazy\" class=\" wp-image-1822 alignright\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/07\/beer-bottlass.jpg\" alt=\"\" width=\"255\" height=\"181\" \/>about the drink and change one\u2019s view on the value-quality of the beverage in general.In a recent survey, it has also been confirmed that premium quality materials on beverage labels give the impression that the content is respectively superior and tasteful.<br \/>\n<strong>Success tips:<\/strong><\/p>\n<ul>\n<li><strong>Pure communication<\/strong><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\" wp-image-1823 alignright\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/07\/creative-packaging-smirnoff-3.jpg\" alt=\"\" width=\"218\" height=\"172\" \/>The consumer is &#8220;lost&#8221; when a label is overloaded with information, especially on the front of the package. Our advice to promote successfully a brand\u00a0is as follows: <strong>&#8220;Keep your label as simple as possible and invest in label design, packaging and marketing!&#8221;<\/strong><\/p>\n<ul>\n<li><strong>Treat the environment around you<\/strong><\/li>\n<\/ul>\n<p><strong>Product positioning affects market demand.<\/strong> It is therefore advisable to check upon placement on the shelf, whether it is behind glass, the lighting and, most important, <strong>the competing products next to yours.<\/strong> The consumer may not be able to find your product, or the product may not displayed at the place from one store to another, but <strong>having a point of differentiation, such as its own stand, it is vital for competition.<\/strong><\/p>\n<ul>\n<li><strong>The key is &#8220;shop-ability&#8221;<\/strong><\/li>\n<\/ul>\n<p>If a company has a large list\u00a0of products and flavors, it would be easy for the consumer to find the product <img loading=\"lazy\" class=\" wp-image-1825 alignleft\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/07\/shopability.jpg\" alt=\"\" width=\"219\" height=\"91\" \/>he wants, rather than picking the wrong product because it looks appealing. The likelihood of picking a product that does not appeal to you is minimal, so <strong>each product should bear something different to stand out.<\/strong><br \/>\nProducts have to meet every consumer need, from <strong>quality assurance and product protection to environmental awareness in the field of packaging and materials used from the producer<\/strong>. Still, the most important factor for the buyer is <strong>label and packaging<\/strong>. It is therefore clear that apart from the product itself, one must also invest in the <strong>&#8220;outward appearance\u201d of the product.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Sorry, this entry is only available in Greek.<\/p>\n","protected":false},"author":1,"featured_media":5631,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What actually counts is appearance! - DK Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dkmarketing.gr\/\u03b7-\u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7-\u03c4\u03b5\u03bb\u03b9\u03ba\u03ac-\u03bc\u03b5\u03c4\u03c1\u03ac\u03b5\u03b9\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What actually counts is appearance! 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