{"id":172,"date":"2017-03-31T11:04:00","date_gmt":"2017-03-31T11:04:00","guid":{"rendered":"https:\/\/www.dkmarketing.gr\/?p=172"},"modified":"2017-03-31T11:04:00","modified_gmt":"2017-03-31T11:04:00","slug":"dos-donts-%ce%b3%ce%b9%ce%b1-%ce%b5%ce%bd%cf%84%cf%85%cf%80%cf%89%cf%83%ce%b9%ce%b1%ce%ba%ce%ad%cf%82-%ce%b2%ce%b9%cf%84%cf%81%ce%af%ce%bd%ce%b5%cf%82-%ce%ba%ce%b1%cf%84%ce%b1%cf%83%cf%84","status":"publish","type":"post","link":"https:\/\/dkmarketing.gr\/en\/dos-donts-%ce%b3%ce%b9%ce%b1-%ce%b5%ce%bd%cf%84%cf%85%cf%80%cf%89%cf%83%ce%b9%ce%b1%ce%ba%ce%ad%cf%82-%ce%b2%ce%b9%cf%84%cf%81%ce%af%ce%bd%ce%b5%cf%82-%ce%ba%ce%b1%cf%84%ce%b1%cf%83%cf%84\/","title":{"rendered":"Dos and Don\u2019ts for impressive window displays"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/03\/EIKONA-1-300x199.png\" width=\"328\" height=\"218\" \/><br \/>\nThe <strong>window display<\/strong> is one of the most <strong>powerful differentiation weapons for shop owners<\/strong> whose objective is the &#8220;<strong>seduction&#8221; of potential buyers<\/strong>. A spectacular window display that highlights with elegant and ingenious way the products of a brand, <strong>captures the eye and becomes the subject of discussion among consumers<\/strong>, thus reinforcing the <strong>visibility and sales of this brand<\/strong>. But what are those <strong>features or details<\/strong> that contribute to the creation of an <strong>effective window<\/strong> display?<!--more--><\/p>\n<ul>\n<li><strong>Suitable Lighting<\/strong>: Proper lighting can act <strong>beneficially to the promotion of the products<\/strong>. It is<img loading=\"lazy\" class=\"alignleft\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/03\/EIKONA-2-300x200.png\" width=\"204\" height=\"136\" \/> usually better to have the <strong>lights be lightly to the sides and to the front of the display<\/strong>, than overhead lights, since that leads to unattractive shadows and the products cannot be seen properly. It is also preferable to <strong>use spotlights, uplights, or colored lights<\/strong> especially for clothing and footwear.<\/li>\n<\/ul>\n<ul>\n<li><strong>Adaptation to seasonality<\/strong>: before important holidays (like Christmas or Valentine\u2019s Day) or <strong><u><img loading=\"lazy\" class=\"alignright wp-image-175\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/03\/EIKONA-3-300x169.png\" alt=\"\" width=\"195\" height=\"110\" \/><\/u><\/strong><u><\/u>before the change of seasons, it is <strong>necessary for shop owners to adjust the decoration and design of their window accordingly.<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>Colors and layout<\/strong>: An important factor for the creation of eye-catching window shops is the <strong>layout of decorative elements as well as the combination of colors<\/strong>. A well-<strong>arranged window<\/strong> (e.g. the small objects <img loading=\"lazy\" class=\"alignleft\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/03\/EIKONA-4-300x192.png\" width=\"203\" height=\"130\" \/>should be placed on the one<br \/>\nside and the large ones on the other, the heavy and d<strong><img loading=\"lazy\" class=\"wp-image-177 alignright\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/03\/EIKONA-5-285x300.png\" alt=\"\" width=\"155\" height=\"163\" \/><\/strong>ark objects should be near the bottom, while the items that are lighter and more colorful should be at the top), causes <strong>positive emotions and impressions<\/strong> to the consumers. Conversely, a chaotic window display causes stress and is very likely to avert the potential buyer. Still, <strong>the more intense the contrasts and the more vivid the colors, the more attention the consumers pay<\/strong> to the window. <strong>Red, white and black are the colors that attract customers<\/strong>. The use of a single color in the window shops should be avoided.<\/li>\n<\/ul>\n<ul>\n<li><strong>Decorative items\/props that are eye-catching<\/strong>: A window display, consisting of <strong>colorful props<img loading=\"lazy\" class=\"alignleft\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/03\/EIKONA-6.png\" width=\"200\" height=\"133\" \/> with bright colors and bold shapes<\/strong>, enchants people. A quite contemporary and bold technique is the <strong>placement of an eccentric, impressive item in the window display<\/strong>, which <strong>might be totally unrelated with the products displayed<\/strong>. The main purpose of this item is to <strong>draw the attention of consumers<\/strong>, as it provokes them to <strong>discover what this eccentric element hides<\/strong>.<\/li>\n<\/ul>\n<p>&nbsp;<br \/>\n<strong>Sources: <\/strong>www.retaildoc.com, www.entrepreneur.com, www.shopify.com, www.allbusiness.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Sorry, this entry is only available in Greek.<\/p>\n","protected":false},"author":1,"featured_media":5486,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dos and Don\u2019ts for impressive window displays - DK Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dkmarketing.gr\/en\/dos-donts-\u03b3\u03b9\u03b1-\u03b5\u03bd\u03c4\u03c5\u03c0\u03c9\u03c3\u03b9\u03b1\u03ba\u03ad\u03c2-\u03b2\u03b9\u03c4\u03c1\u03af\u03bd\u03b5\u03c2-\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dos and Don\u2019ts for impressive window displays - 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