{"id":1715,"date":"2017-06-20T08:19:02","date_gmt":"2017-06-20T08:19:02","guid":{"rendered":"https:\/\/www.dkmarketing.gr\/?p=1715"},"modified":"2017-06-20T08:19:02","modified_gmt":"2017-06-20T08:19:02","slug":"%ce%bb%ce%af%ce%b3%ce%b1-%ce%bb%cf%8c%ce%b3%ce%b9%ce%b1-%ce%b3%ce%b9%ce%b1-%cf%84%ce%b9%cf%82-%cf%83%cf%85%cf%83%ce%ba%ce%b5%cf%85%ce%b1%cf%83%ce%af%ce%b5%cf%82-%ce%bc%cf%80%cf%8d%cf%81%ce%b1%cf%82","status":"publish","type":"post","link":"https:\/\/dkmarketing.gr\/en\/%ce%bb%ce%af%ce%b3%ce%b1-%ce%bb%cf%8c%ce%b3%ce%b9%ce%b1-%ce%b3%ce%b9%ce%b1-%cf%84%ce%b9%cf%82-%cf%83%cf%85%cf%83%ce%ba%ce%b5%cf%85%ce%b1%cf%83%ce%af%ce%b5%cf%82-%ce%bc%cf%80%cf%8d%cf%81%ce%b1%cf%82\/","title":{"rendered":"A few tips about beer packaging"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-1716 aligncenter\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/06\/J16-1.png\" alt=\"\" width=\"451\" height=\"152\" \/><br \/>\nFor many beverage and beer consumers, <strong>packaging plays a key role in choosing the brand<\/strong>. It<strong> guarantees<\/strong> a pleasant consumer <strong>experience<\/strong> as it <strong>preserves the quality of the drink<\/strong>. In fact, according to a research, <strong>packaging is a very important aspect for 53% of American adults while choosing a drink<\/strong>.<br \/>\n<!--more--><br \/>\nThe ultimate<img loading=\"lazy\" class=\" wp-image-1717 alignright\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/06\/J17-1.png\" alt=\"\" width=\"107\" height=\"119\" \/> goal in\u00a0beer\u00a0packaging, whether in bottle, keg, cask\u00a0or can is to deliver a <strong>fresh and tasty drink<\/strong> to the end user, <strong>especially if the consumption takes place in their place<\/strong>.<img loading=\"lazy\" class=\" wp-image-1718 alignleft\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/06\/J18-1.png\" alt=\"\" width=\"86\" height=\"91\" \/> The above packages are very popular among beer lovers for the following reasons:<\/p>\n<ul>\n<li><strong>Protect drinks\u00a0from\u00a0potential lesions<\/strong>\u00a0due to bacterial growth, oxygen passage and exposure to light and moisture.<\/li>\n<li><strong>Packaging <img loading=\"lazy\" class=\" wp-image-1719 alignright\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/06\/J19-1.png\" alt=\"\" width=\"125\" height=\"91\" \/>materials<\/strong> (glass for bottles and aluminum for cans) <strong>do not harm the content and therefore taste remains the same for a long time.<\/strong><\/li>\n<li><strong>They are recyclable<img loading=\"lazy\" class=\" wp-image-1720 alignright\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/06\/J20-1.png\" alt=\"\" width=\"157\" height=\"125\" \/> and can be reused, so they have a low ecological footprint.<\/strong> In fact, a recyclable metal can, can be re-placed on the shelf after 60 days. This <strong>environmental friendliness<\/strong> is a particularly <strong>important factor for the final market,<\/strong> especially by the <strong>Millenials (born between 1980 and 2000)<\/strong> who have a <strong>strong ecological awareness<\/strong>.<\/li>\n<li><strong>Incorporating labels featuring elaborate designs, brand messages and logos,<\/strong> turning packages into <strong>works of art and effective marketing tools<\/strong>, helping thus to enhance brand image.<\/li>\n<\/ul>\n<p>Frequent beer users <strong>tend\u00a0to consume more beverage in metal cans rather than in glass bottles<\/strong> as <strong>can<img loading=\"lazy\" class=\" wp-image-1722 alignleft\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/06\/J22-1.png\" alt=\"\" width=\"113\" height=\"113\" \/> is lighter<\/strong> and can therefore be <strong>transported, stacked and stored more easily,<\/strong> <strong>cools faster<\/strong> and <strong>costs less<\/strong>. According to a research, <strong>69% of Americans prefer aluminum cans for drinks<\/strong> as opposed to plastic bottles<img loading=\"lazy\" class=\"wp-image-1721 alignright\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/06\/J21-1.png\" alt=\"\" width=\"203\" height=\"115\" \/> because cans are cooler and refreshing, while <strong>85% of them believe that cans contribute to the preservation of drinks\u2019 color, taste and carbon dioxide<\/strong>.\u00a0Furthermore, <strong>67% of Americans claim that cans are more durable<\/strong> <strong>and easier to carry<\/strong> than other types of packaging, while<strong> 68% of those say they prefer cans as they facilitate on-the-go consumption<\/strong>.<br \/>\nCans are widely used by the beer industry, with<strong> 55% of the beer volume in America being consumed through the use of such packaging<\/strong>. Aluminum cans are<strong> increasingly popular in traditional craft beer producers<\/strong>. In 2015 <img loading=\"lazy\" class=\" wp-image-1723 alignright\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/06\/J23-1.jpg\" alt=\"\" width=\"268\" height=\"134\" \/>craft beer accounted for 12% of the US beer market in terms of volume and 21% in value terms, making it the fastest growing segment.<br \/>\nAccording to the US brewery, <strong>57% of Millenials\u00a0in the US consume weekly a craft beer<\/strong>. In fact,<strong> 47% of men of this age are experimenting<\/strong> by buying brands that are not aware, while they experience 5.1 different brands per month, with <strong>packaging being the key to their final purchasing decision<\/strong>.<br \/>\nCraft beers\u00a0are a dynamic consumer\u00a0trend that, although\u00a0launched in the US, now conquers Europe, Asia and Latin America,<img loading=\"lazy\" class=\" wp-image-1724 alignleft\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/06\/J24-1.png\" alt=\"\" width=\"155\" height=\"103\" \/> while metal cans are an increasingly popular type of packaging for this drink category. By way of example, <strong>16% of all craft beers marketed in the United Kingdom were packaged in metal cans, recording an increase of 8% in 2015 compared to 2014.<\/strong><br \/>\n&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Sorry, this entry is only available in Greek.<\/p>\n","protected":false},"author":1,"featured_media":5504,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A few tips about beer packaging - DK Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dkmarketing.gr\/\u03bb\u03af\u03b3\u03b1-\u03bb\u03cc\u03b3\u03b9\u03b1-\u03b3\u03b9\u03b1-\u03c4\u03b9\u03c2-\u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b5\u03c2-\u03bc\u03c0\u03cd\u03c1\u03b1\u03c2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A few tips about beer packaging - 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