{"id":1622,"date":"2017-06-20T07:24:45","date_gmt":"2017-06-20T07:24:45","guid":{"rendered":"https:\/\/www.dkmarketing.gr\/?p=1622"},"modified":"2017-06-20T07:24:45","modified_gmt":"2017-06-20T07:24:45","slug":"%cf%80%cf%8e%cf%82-%ce%bd%ce%b1-%ce%b4%ce%b7%ce%bc%ce%b9%ce%bf%cf%85%cf%81%ce%b3%ce%ae%cf%83%ce%b5%cf%84%ce%b5-%ce%ad%ce%bd%ce%b1-%ce%b9%cf%83%cf%87%cf%85%cf%81%cf%8c-brand","status":"publish","type":"post","link":"https:\/\/dkmarketing.gr\/en\/%cf%80%cf%8e%cf%82-%ce%bd%ce%b1-%ce%b4%ce%b7%ce%bc%ce%b9%ce%bf%cf%85%cf%81%ce%b3%ce%ae%cf%83%ce%b5%cf%84%ce%b5-%ce%ad%ce%bd%ce%b1-%ce%b9%cf%83%cf%87%cf%85%cf%81%cf%8c-brand\/","title":{"rendered":"How you can build a powerful brand"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"wp-image-1668 aligncenter\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/06\/J1-1.png\" alt=\"\" width=\"306\" height=\"201\" \/><br \/>\nOne of the<strong> most common mistakes<\/strong> made by entrepreneurs is <strong>the wrong identification of brand identity<\/strong>. Brand is what distinguishes one another, <strong>attracts consumers and contributes to the creation of dedicated customers<\/strong>. An easily identifiable and beloved brand is valuable to the company. After all, <strong>59% of consumers worldwide prefer to buy products from well-known brands.<\/strong><br \/>\n<!--more--><br \/>\n<img loading=\"lazy\" class=\" wp-image-1669 alignleft\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/06\/J2-1.png\" alt=\"\" width=\"174\" height=\"116\" \/>So, what is <strong>brand? It is more than an impressive product or logo, it is the company itself<\/strong> and determines the <strong>first impression of customers<\/strong> once they come in contact with it. What <strong>keeps the customer&#8217;s interest unimpaired and helps to increase sales<\/strong> is the impression or perception of the company, ie its brand. <strong>No matter how good the product may be, prospective buyers are not excited by a brand, if they are not aware of it<\/strong>.<br \/>\nThe <strong>following steps<\/strong> should be taken into account, <strong>for a brand to build a strong identity that consumers recognize:<\/strong><br \/>\n\u2022 <strong>&#8220;Know it&#8221;<\/strong>: Essentially, every business <strong>needs clarify its identity, its purpose, its<img loading=\"lazy\" class=\" wp-image-1670 alignright\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/06\/J3-1.png\" alt=\"\" width=\"169\" height=\"84\" \/> basic principles and values<\/strong>. It should also determine in a<strong> simple and clear way the properties and benefits<\/strong> that make it <strong>unique<\/strong>. All these elements should be communicated to the prospective customers through the marketing strategy.<\/p>\n<ul>\n<li><strong>In-depth competition research:<\/strong> Companies should be <strong>refrained from<img loading=\"lazy\" class=\"wp-image-1671 alignleft\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/06\/J4-1.png\" alt=\"\" width=\"159\" height=\"120\" \/>\u00a0imitating the big brands in their industry as consumers are becoming more and more up to date and demanding looking for original, authentic and honest brands<\/strong>. However, <strong>it is useful for businesses to be aware of big brands\u2019 strengths and weaknesses<\/strong> as well as how they have managed to consolidate, <strong>so that they can differentiate from them and compete successfully<\/strong>.<\/li>\n<li><strong>Identify the target audience:<\/strong> It is necessar<img loading=\"lazy\" class=\" wp-image-1672 alignright\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/06\/J5-1.png\" alt=\"\" width=\"137\" height=\"103\" \/>y for\u00a0the business to <strong>determine the target audience<\/strong> in order to tailor its messages\u00a0accordingly. To this end, information such as <strong>gender<\/strong>, <strong>age<\/strong>, <strong>educational level and type of employment<\/strong> of the target consumer, <strong>could be extremely useful in order to understand their particular needs<\/strong>, <strong>requirements and lifestyle<\/strong>, and create a Brand identity that consumers appreciate.<\/li>\n<li><strong>Developing Brand Creative Features and Communicating to all Marketing Channels<\/strong>: These are <strong>the verbal and visual elements<\/strong> <strong>used to express a brand&#8217;s personality<\/strong>. Such are\u00a0<strong>the name of the business<\/strong>, <strong>the logo<\/strong>, <strong>the slogan,<img loading=\"lazy\" class=\" wp-image-1673 alignright\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/06\/J6-1.png\" alt=\"\" width=\"226\" height=\"113\" \/> its mission and philosophy<\/strong>, <strong>the colors and the fonts <\/strong>that represent it<strong>. Word elements<\/strong> should be <strong>brief<\/strong> and reflect in an inventive way the company&#8217;s raison d&#8217;\u00eatre,<strong> its values \u200b\u200band the benefits<\/strong> it offers to its customers. All these elements should be <strong>communicated consistently on the website, social media, advertisements, packaging, printed promotional materials<\/strong> <strong>as well as by its employees<\/strong>.<\/li>\n<\/ul>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Sorry, this entry is only available in Greek.<\/p>\n","protected":false},"author":1,"featured_media":5502,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How you can build a powerful brand - DK Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dkmarketing.gr\/\u03c0\u03ce\u03c2-\u03bd\u03b1-\u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03c4\u03b5-\u03ad\u03bd\u03b1-\u03b9\u03c3\u03c7\u03c5\u03c1\u03cc-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How you can build a powerful brand - 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