{"id":1566,"date":"2017-05-22T09:47:03","date_gmt":"2017-05-22T09:47:03","guid":{"rendered":"https:\/\/www.dkmarketing.gr\/?p=1566"},"modified":"2017-05-22T09:47:03","modified_gmt":"2017-05-22T09:47:03","slug":"%cf%80%cf%8e%cf%82-%cf%88%cf%89%ce%bd%ce%af%ce%b6%ce%bf%cf%85%ce%bd-%ce%bf%ce%b9-%ce%b1%ce%bc%ce%b5%cf%81%ce%b9%ce%ba%ce%b1%ce%bd%ce%bf%ce%af-%ce%ba%ce%b1%cf%84%ce%b1%ce%bd%ce%b1%ce%bb%cf%89%cf%84","status":"publish","type":"post","link":"https:\/\/dkmarketing.gr\/en\/%cf%80%cf%8e%cf%82-%cf%88%cf%89%ce%bd%ce%af%ce%b6%ce%bf%cf%85%ce%bd-%ce%bf%ce%b9-%ce%b1%ce%bc%ce%b5%cf%81%ce%b9%ce%ba%ce%b1%ce%bd%ce%bf%ce%af-%ce%ba%ce%b1%cf%84%ce%b1%ce%bd%ce%b1%ce%bb%cf%89%cf%84\/","title":{"rendered":"How do American consumers purchase online?"},"content":{"rendered":"

\"\"
\n 
\n 
\n 
\n 
\n 
\nThe internet<\/strong> gives more and more consumers worldwide access to a huge amount of information<\/strong> before making their purchases and in the meantime it facilitates their transactions.<\/strong>
\n
\nNow through this, consumers are looking for and getting better informed about the products <\/strong>they are interested in and choose to shop electronically due to greater comfort, variety of choices and good value-for-money products.<\/strong>
\nMore specifically, consumers in Asia, North America and Western Europe are choosing e-\"\"commerce <\/strong>for their purchases. Indicatively, 8 out of 10 Americans are now online buyers with 79% of those having made an online purchase of any type.<\/strong> In addition, \"\"62% of US consumers who use the internet, shop online at least once a month, via smartphones (50%) and tablets (60%), or by using electronic coupons (33%).<\/strong>
\nIn addition, according to a survey by Mintel, 48% of online American buyers occasionally \"\"increase the size of their orders to receive the products without paying the shipping cost <\/strong>(free shipping minimum). By way of example, 80% of consumers surveyed in the US are<\/strong> more likely to buy a product as long as transport costs are free,<\/strong> while 64% of them are more likely to buy a product when return or change options do not entail any burden <\/strong>on them.
\n\"\"In addition, 8 out of 10 Americans (83%) say they are satisfied with their online experience,<\/strong> and in particular with the convenience of the transaction (81%),<\/strong> the variety of brands and products offered (80%) and the options to complete a purchase (payment) (73%).<\/strong>
\nAdditionally, 36% of online American buyers are conducting research on various sites to \"\"find the product they want at the lowest price.
\n<\/strong>It is worth mentioning that 84% of online buyers in the United \"\"States look at least one social media tool (77% facebook) to find recommendations for the product before buying online,<\/strong> while 60% of those would like to receive an incentive (e.g. discount) from a brand before the purchasing decision.
\nThe most popular products that American consumers choose to buy online are electronic \"\"devices (69%), books (67%) and clothing (63%).<\/strong>
\nConsequently, modern American consumers are increasingly turning to e-commerce and using digital devices and platforms to make their purchases, while placing a particular emphasis on the value factor and online reviews and recommendations before making any online purchase.<\/strong>
\nSources: <\/strong>www.invespcro.com, www.pewinternet.org, www.mintel.com<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Greek.<\/p>\n","protected":false},"author":1,"featured_media":5499,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"\nHow do American consumers purchase online? - DK Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dkmarketing.gr\/\u03c0\u03ce\u03c2-\u03c8\u03c9\u03bd\u03af\u03b6\u03bf\u03c5\u03bd-\u03bf\u03b9-\u03b1\u03bc\u03b5\u03c1\u03b9\u03ba\u03b1\u03bd\u03bf\u03af-\u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How do American consumers purchase online? - DK Marketing\" \/>\n<meta property=\"og:description\" content=\"Sorry, this entry is only available in Greek.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dkmarketing.gr\/\u03c0\u03ce\u03c2-\u03c8\u03c9\u03bd\u03af\u03b6\u03bf\u03c5\u03bd-\u03bf\u03b9-\u03b1\u03bc\u03b5\u03c1\u03b9\u03ba\u03b1\u03bd\u03bf\u03af-\u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\/\" \/>\n<meta property=\"og:site_name\" content=\"DK Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DK-Marketing-International-Marketing-Consulting-Firm-174771289212750\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-22T09:47:03+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/dkmarketing.gr\/wp-content\/uploads\/May10-1.png\" \/>\n<meta name=\"twitter:creator\" content=\"@DKConsultants_\" \/>\n<meta name=\"twitter:site\" content=\"@DKConsultants_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"DK Marketing\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dkmarketing.gr\/#website\",\"url\":\"https:\/\/dkmarketing.gr\/\",\"name\":\"DK Marketing\",\"description\":\"The export marketing experts!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/dkmarketing.gr\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/dkmarketing.gr\/%cf%80%cf%8e%cf%82-%cf%88%cf%89%ce%bd%ce%af%ce%b6%ce%bf%cf%85%ce%bd-%ce%bf%ce%b9-%ce%b1%ce%bc%ce%b5%cf%81%ce%b9%ce%ba%ce%b1%ce%bd%ce%bf%ce%af-%ce%ba%ce%b1%cf%84%ce%b1%ce%bd%ce%b1%ce%bb%cf%89%cf%84\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/dkmarketing.gr\/wp-content\/uploads\/May10-1.png\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dkmarketing.gr\/%cf%80%cf%8e%cf%82-%cf%88%cf%89%ce%bd%ce%af%ce%b6%ce%bf%cf%85%ce%bd-%ce%bf%ce%b9-%ce%b1%ce%bc%ce%b5%cf%81%ce%b9%ce%ba%ce%b1%ce%bd%ce%bf%ce%af-%ce%ba%ce%b1%cf%84%ce%b1%ce%bd%ce%b1%ce%bb%cf%89%cf%84\/#webpage\",\"url\":\"https:\/\/dkmarketing.gr\/%cf%80%cf%8e%cf%82-%cf%88%cf%89%ce%bd%ce%af%ce%b6%ce%bf%cf%85%ce%bd-%ce%bf%ce%b9-%ce%b1%ce%bc%ce%b5%cf%81%ce%b9%ce%ba%ce%b1%ce%bd%ce%bf%ce%af-%ce%ba%ce%b1%cf%84%ce%b1%ce%bd%ce%b1%ce%bb%cf%89%cf%84\/\",\"name\":\"How do American consumers purchase online? - DK Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/dkmarketing.gr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dkmarketing.gr\/%cf%80%cf%8e%cf%82-%cf%88%cf%89%ce%bd%ce%af%ce%b6%ce%bf%cf%85%ce%bd-%ce%bf%ce%b9-%ce%b1%ce%bc%ce%b5%cf%81%ce%b9%ce%ba%ce%b1%ce%bd%ce%bf%ce%af-%ce%ba%ce%b1%cf%84%ce%b1%ce%bd%ce%b1%ce%bb%cf%89%cf%84\/#primaryimage\"},\"datePublished\":\"2017-05-22T09:47:03+00:00\",\"dateModified\":\"2017-05-22T09:47:03+00:00\",\"author\":{\"@id\":\"https:\/\/dkmarketing.gr\/#\/schema\/person\/d7d3f0ed65f7f03d2c92f8f883bd1e93\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dkmarketing.gr\/%cf%80%cf%8e%cf%82-%cf%88%cf%89%ce%bd%ce%af%ce%b6%ce%bf%cf%85%ce%bd-%ce%bf%ce%b9-%ce%b1%ce%bc%ce%b5%cf%81%ce%b9%ce%ba%ce%b1%ce%bd%ce%bf%ce%af-%ce%ba%ce%b1%cf%84%ce%b1%ce%bd%ce%b1%ce%bb%cf%89%cf%84\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/dkmarketing.gr\/#\/schema\/person\/d7d3f0ed65f7f03d2c92f8f883bd1e93\",\"name\":\"DK Marketing\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/dkmarketing.gr\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/11b2de2e1255ada6ae4ac3c70911f692?s=96&d=mm&r=g\",\"caption\":\"DK Marketing\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/dkmarketing.gr\/en\/wp-json\/wp\/v2\/posts\/1566"}],"collection":[{"href":"https:\/\/dkmarketing.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dkmarketing.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dkmarketing.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dkmarketing.gr\/en\/wp-json\/wp\/v2\/comments?post=1566"}],"version-history":[{"count":0,"href":"https:\/\/dkmarketing.gr\/en\/wp-json\/wp\/v2\/posts\/1566\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dkmarketing.gr\/en\/wp-json\/wp\/v2\/media\/5499"}],"wp:attachment":[{"href":"https:\/\/dkmarketing.gr\/en\/wp-json\/wp\/v2\/media?parent=1566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dkmarketing.gr\/en\/wp-json\/wp\/v2\/categories?post=1566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dkmarketing.gr\/en\/wp-json\/wp\/v2\/tags?post=1566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}