{"id":1522,"date":"2017-05-22T08:58:34","date_gmt":"2017-05-22T08:58:34","guid":{"rendered":"https:\/\/www.dkmarketing.gr\/?p=1522"},"modified":"2017-05-22T08:58:34","modified_gmt":"2017-05-22T08:58:34","slug":"%ce%b1%cf%80%ce%bf%cf%84%ce%b5%ce%bb%ce%b5%cf%83%ce%bc%ce%b1%cf%84%ce%b9%ce%ba%cf%8c-%ce%bc%ce%ac%cf%81%ce%ba%ce%b5%cf%84%ce%b9%ce%bd%ce%b3%ce%ba-%ce%b5%ce%be%ce%b1%ce%b3%cf%89%ce%b3%ce%ad%cf%82","status":"publish","type":"post","link":"https:\/\/dkmarketing.gr\/en\/%ce%b1%cf%80%ce%bf%cf%84%ce%b5%ce%bb%ce%b5%cf%83%ce%bc%ce%b1%cf%84%ce%b9%ce%ba%cf%8c-%ce%bc%ce%ac%cf%81%ce%ba%ce%b5%cf%84%ce%b9%ce%bd%ce%b3%ce%ba-%ce%b5%ce%be%ce%b1%ce%b3%cf%89%ce%b3%ce%ad%cf%82\/","title":{"rendered":"Efficient Marketing = Exports!"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-1523 aligncenter\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/05\/May1-1.png\" alt=\"\" width=\"430\" height=\"234\" \/><br \/>\nThe main goal of every company is to <strong>maximize its profits.<\/strong> <!--more--><strong>More and more companies are<\/strong> <strong>deciding to export their products<\/strong> in order to <strong>increase their <img loading=\"lazy\" class=\" wp-image-1524 alignright\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/05\/May2-1.png\" alt=\"\" width=\"271\" height=\"86\" \/>market shares and hence their profits.<\/strong>In this context, particular attention should be paid to <strong>export marketing,<\/strong> which is a key component for <strong>a successful placement of a product on international markets.<\/strong> The necessary steps to implement an effective export marketing strategy are:<\/p>\n<ul>\n<li>Conduct <strong>a market research<\/strong> to select <strong>specific markets \/ target groups<\/strong> and <strong>gather as <img loading=\"lazy\" class=\" wp-image-1525 alignleft\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/05\/May3-1.png\" alt=\"\" width=\"131\" height=\"105\" \/>much information as possible<\/strong> (e.g. <strong>main consumer trends, political, cultural, social and economic data, and potential trade and legal barriers<\/strong>).<img loading=\"lazy\" class=\" wp-image-1526 alignright\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/05\/May4-1.png\" alt=\"\" width=\"102\" height=\"102\" \/><\/li>\n<li>Particular emphasis should be placed on <strong>the target market culture<\/strong>, as there are often <strong>fatal mistakes in promoting<\/strong> the product due to <strong>its inadequate or inappropriate adaptation. <\/strong>Indeed, it is <strong>considered necessary<\/strong> the following:<\/li>\n<li>Differentiation of <strong>certain product features<\/strong> (e.g. color, designs, packaging pictures)<img loading=\"lazy\" class=\" wp-image-1527 alignright\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/05\/May5-1.png\" alt=\"\" width=\"107\" height=\"64\" \/><\/li>\n<li><strong>Use of the appropriate language and messages!<\/strong> By placing a product on different target markets, it is possible to <strong>use words that have different meanings in another language.<img loading=\"lazy\" class=\"wp-image-1528 alignright\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/05\/May6-1.png\" alt=\"\" width=\"119\" height=\"89\" \/><\/strong><\/li>\n<li><strong>Competitors\u2019 analysis:<\/strong> It is considered necessary to <strong>investigate existing and potential competitors<\/strong> in each target market in order to enable the company <strong>to diversify and become more competitive!\u00a0<\/strong><\/li>\n<li><strong>Choosing the right distribution channels.<\/strong> Distribution <img loading=\"lazy\" class=\" wp-image-1529 alignleft\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/05\/May7.png\" alt=\"\" width=\"192\" height=\"90\" \/>channels are not as effective for all markets \/ target groups. For example, e \u2013 commerce is particularly popular in Southeast Asia, while consumers in Europe prefer more traditional retail outlets than on \u2013 line shopping.<img loading=\"lazy\" class=\" wp-image-1530 alignright\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/05\/May8-1.png\" alt=\"\" width=\"126\" height=\"95\" \/><\/li>\n<li><strong>Creating a website.<\/strong> It is a necessary step for the effective promotion of the company and its products and must therefore be <strong>visually attractive,<\/strong> <strong>functional and user-friendly. A website or an e-shop facilitates and supports product sales abroad.<\/strong><\/li>\n<li><strong>Right pricing!<\/strong> It is important that <strong>when pricing a product one <img loading=\"lazy\" class=\" wp-image-1531 alignleft\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/05\/May9-1.png\" alt=\"\" width=\"150\" height=\"100\" \/>should take into account production costs,<\/strong> <strong>transportation and storage costs, the prices of competitors, the cost of promotion as well as the extra costs<\/strong> that may result from the possible <strong>diversification or adjustment of the product in each target market.<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<br \/>\nSources: www.bakermarketingservices.com,\u00a0 www.independent.ie, www.thebalance.com, www.marketingdonut.co.uk, http:\/\/canadabusiness.ca, www.shell-livewire.or<\/p>","protected":false},"excerpt":{"rendered":"<p>Sorry, this entry is only available in Greek.<\/p>\n","protected":false},"author":1,"featured_media":5498,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Efficient Marketing = Exports! 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