{"id":1501,"date":"2017-05-15T07:51:14","date_gmt":"2017-05-15T07:51:14","guid":{"rendered":"https:\/\/www.dkmarketing.gr\/?p=1501"},"modified":"2017-05-15T07:51:14","modified_gmt":"2017-05-15T07:51:14","slug":"americans-ever-growing-appetite-snacks","status":"publish","type":"post","link":"https:\/\/dkmarketing.gr\/en\/americans-ever-growing-appetite-snacks\/","title":{"rendered":"Americans\u2019 ever growing appetite for snacks!"},"content":{"rendered":"

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\nSnacking has become a very popular habit among the US consumers<\/strong> and the US snacks market<\/strong> has been experiencing considerable growth<\/strong> in the past years, with the sales of snack products reaching up to 44.3bn in 2015. In fact, on average 96% of US consumers snack between meals regularly, occasionally or rarely<\/strong>. As the lines between snack and meal continue to blur <\/strong>to the extent that foods typically considered snacks are replacing the meals<\/strong>, the range of snacks continues to grow<\/strong> comprising meat products, fruits and vegetables, nuts, dairy products and meal-type products in small portion sizes. The multiplication and the large variety of such offerings comes as a response to the contradicting desires of American consumers for convenient nutrition and indulgences<\/strong>.
\nAlthough most snacks take place between meals, snack foods eaten as main meals now \"\"represent 24% of all snack food consumption<\/strong>, that\u2019s an increase of 21% over the past five years. It needs to be noted that, according to NPD, 12 billion snack visits have been made to restaurants and other foodservice outlets.<\/strong> When snacking replaces<\/strong> an away-from-home meal, the meal is most often lunch<\/strong>.\u00a0 In fact, 48% of foodservice snack visits occur during the lunch break.\u00a0 The morning snacks represent 23% of foodservice snack visits and the evening ones 30%.
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\nWhich consumers in the US tend to snack more?<\/u><\/em><\/strong>
\n\"\"The trend toward eating snack foods in main meals is being driven by Gen Zs and Millennials<\/strong>. \u00a0Older Gen Zs and Millennials are more comfortable eating alone from previous generations. Snack foods constitute a low cost solution facilitating portion control and portability, thus allowing these consumers to compose an eating occasion that fits their specific needs.
\nThe replacement of meals with snacks is particularly widespread among millennials<\/strong>. \"\"Most Americans between 18 and 35 years old consume a wholesome snack instead of a standard meal at least once a week.<\/strong> 92% of Millennials prefer to snack at least once a week instead of having breakfast. Half of those said they replace a meal with a snack about 4 times a week<\/strong>, while 26% said they do so up to 7 times a week. 39% of the Millennials said they snack because they are too busy to have a sit-down meal,<\/strong> while 17% admitted they don\u2019t feel like preparing a meal.
\nMillennials value convenience<\/strong> due to their busy life, so it comes as no surprise that 48% of \"\"those eat snacks at work and 34% while driving<\/strong>. Furthermore, given their tendency on healthy eating<\/strong>, they expect snacks to contribute to their daily nutrition needs, so they prefer whole food ingredients like wholegrains (43%), real fruit pieces (42%) and nuts (39%).<\/strong> In addition, more than half of those (68%) need to be aware of the origin of the fruit found in snacks<\/strong>.
\nMain snacking trends<\/u><\/em><\/strong><\/p>\n