{"id":1486,"date":"2017-05-15T07:22:19","date_gmt":"2017-05-15T07:22:19","guid":{"rendered":"https:\/\/www.dkmarketing.gr\/?p=1486"},"modified":"2017-05-15T07:22:19","modified_gmt":"2017-05-15T07:22:19","slug":"organic-food-going-mainstream","status":"publish","type":"post","link":"https:\/\/dkmarketing.gr\/en\/organic-food-going-mainstream\/","title":{"rendered":"Organic food is going mainstream!"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"wp-image-1487 aligncenter\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/05\/May1.png\" alt=\"\" width=\"407\" height=\"146\" \/><br \/>\n<strong>Organic food has become a major trend in the US nowadays<\/strong>, given that <strong>82.3% of American have included it in their diet.<\/strong> <strong>Convenience, a greater awareness of the health benefits of organic products<\/strong> combined with the <strong>increasing adoption of a healthier diet<\/strong> and a <strong>keen interest in local food sources<\/strong> are the main factors <strong>driving the booming sales<\/strong> of organic food products.<!--more--><br \/>\nAccording to the Organic Trade Association (OTA), <strong>the total US organic industry was <img loading=\"lazy\" class=\" wp-image-1488 alignright\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/05\/May2.png\" alt=\"\" width=\"266\" height=\"192\" \/>estimated at $43.3 billion in 2015<\/strong>. <strong>The <\/strong><strong>organic food sales accounted for $39.7 billion, an increase of 11% from the previous year<\/strong>, while non-food organic products accounted for $3.6 billion, a rise of 13%. It should be stated that <strong>2015 was the fourth year in a row that the US organic industry experienced a double-digit growth<\/strong>, which is triple compared to the growth rate of the overall food market (3.3%). <strong>In 2015, nearly 5% of all the food sold in the US was organic.<\/strong><br \/>\n<strong><img loading=\"lazy\" class=\"wp-image-1489 alignleft\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/05\/May3.png\" alt=\"\" width=\"193\" height=\"115\" \/>Fresh organic products sales in the U.S. reached $13 billion in 2015<\/strong> (total sales of organic fruits and vegetables, including fresh, frozen and canned, amounted to $14.4 billion), <strong>leading up to 13% of the fresh products sold in the US to be organic<\/strong>, while <strong>51% of households now purchase such products<\/strong>. Fresh organic products were sold:<\/p>\n<ul>\n<li><strong>in the mass market<\/strong> (supermarkets, big-box stores, warehouse clubs) recording <strong>$5.7 billion worth of sales in 2015<\/strong><\/li>\n<li><strong>in specialty stores<\/strong>, with <strong>sales reaching $4.7 billion<\/strong><\/li>\n<li>directly to the consumers, with the <strong>direct sales reaching up to $2.7 billion<img loading=\"lazy\" class=\" wp-image-1490 alignright\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/05\/May4.png\" alt=\"\" width=\"181\" height=\"117\" \/> <\/strong><strong>Organic fruits and vegetables remained the largest of all the major organic categories<\/strong>, with <strong>sales of $14.4 billion<\/strong>, achieving an increase of 10.5% in comparison to 2014 and <strong>accounting for 40% of the total organic food sales.<\/strong>&nbsp;<br \/>\n&nbsp;<br \/>\n<strong><img loading=\"lazy\" class=\" wp-image-1491 alignleft\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/05\/May5.png\" alt=\"\" width=\"138\" height=\"90\" \/>The fastest-growing of the eight major organic categories was condiments<\/strong>, which crossed the $1 billion in sales for the first time in 2015, <strong>recording a 18.5% growth<\/strong>.<img loading=\"lazy\" class=\" wp-image-1492 alignright\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/05\/May6.png\" alt=\"\" width=\"140\" height=\"122\" \/><\/li>\n<\/ul>\n<p><strong>Dairy, the second biggest organic food category, accounted for $6 billion in sales<\/strong> (<strong>15% of the total organic food sales)<\/strong>, an increase of over 10%.<br \/>\n<img loading=\"lazy\" class=\" wp-image-1493 alignleft\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/05\/may7.png\" alt=\"\" width=\"149\" height=\"91\" \/>\u00a0In addition, <strong>the organic snack food category saw a big growth in sales in 2015, reaching $2.3 billion<\/strong> (up almost 14% from 2014).<br \/>\n&nbsp;<br \/>\n<img loading=\"lazy\" class=\"size-full wp-image-1494 aligncenter\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/05\/May8.png\" alt=\"\" width=\"460\" height=\"345\" \/><\/p>\n<p style=\"text-align: center;\"><strong><em><u>National consumption at state level<\/u><\/em><\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\" wp-image-1495 aligncenter\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/05\/May9.png\" alt=\"\" width=\"591\" height=\"325\" \/><\/p>\n<p><strong>National average consumption of organic food climbed to 82.3% in 2016<\/strong> (+ 3.4% from 2015). In fact, <strong>the majority of American households in all regions make organic food a major part of their supermarket and retail purchases<\/strong> -from 68% to almost 80% of households in southern states, to nearly 90% on the West Coast and in New England. The <strong>five states seeing the biggest increases in households reporting organic purchases<\/strong> were:<\/p>\n<ul>\n<li><strong>North Dakota<\/strong>, where 85.6% of households bought organic in 2016 (+14.2% from 2015)<\/li>\n<li><strong>Rhode Island<\/strong>, with organic food purchases reaching 88.3%, (+12.3% from 2015)<\/li>\n<li><strong>Wyoming<\/strong>, where 90% of households bought organic in 2016 (+10.8%)<\/li>\n<li><strong>South Dakota<\/strong>, which had the lowest percentage of any state at 68.9% but still recorded a 10% increase<\/li>\n<li><strong>Wisconsin<\/strong>, where 77.6% of households included organic food in their basket (+9.1% from 2015)<\/li>\n<\/ul>\n<p><strong><em><u>Millennials lead the way!<\/u><\/em><\/strong><br \/>\n<strong><img loading=\"lazy\" class=\" wp-image-1498 alignleft\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/05\/May10.png\" alt=\"\" width=\"175\" height=\"115\" \/>America\u2019s 75 million millennials consume organic,<\/strong> and they\u2019re making sure their families do so.\u00a0 <strong>Parents in the 18- to 34-year-old age range are now the biggest group of organic buyers in America<\/strong>, filling their shopping carts with organic products regularly.<br \/>\nThis population segment seeks out organic because it is <strong>more aware of the benefits of organic food<\/strong>. It is of great importance for them to<strong> be aware how the food was grown and produced<\/strong>, as well as <strong>the level of healthiness and quality<\/strong>. Moreover, they are d<strong>eeply committed to supporting a food system that sustains and nurtures the environment<\/strong>.<br \/>\n<strong>Millennials don\u2019t just like organic food, they also know a lot about it<\/strong>. Indicatively, <strong>77% \u00a0\u00a0of <img loading=\"lazy\" class=\" wp-image-1496 alignright\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/05\/May11.png\" alt=\"\" width=\"218\" height=\"116\" \/>Millennials reported\u00a0that they were\u00a0either well informed or knew\u00a0quite a bit about organic food<\/strong>. And with that knowledge comes trust \u2013 54% stated that they had confidence in the label\u2019s integrity, and <strong>nearly 60% said that they have a strong connection with organic labels.<\/strong><br \/>\nCompared to <strong>Millennial parents who account for 52% of organic buyers, Generation X parents made up 35% of those choosing organic, and Baby Boomers just 14%.<\/strong><br \/>\n<img loading=\"lazy\" class=\" wp-image-1497 alignleft\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/05\/May12.png\" alt=\"\" width=\"191\" height=\"126\" \/>Overall, <strong>American consumers have a strong desire for healthy food, thus their appetite \u00a0for organic food products is getting bigger and organic buying continues to be on the rise across all generations<\/strong>. <strong>Organic options have become more available than ever before, as retailers continue to increase their organic offerings in the aisles of the supermarkets in order to respond to a constantly growing demand.<\/strong><br \/>\n<em>This article was exclusively written by <strong>DK Consultants<\/strong> fot the<strong><a href=\"http:\/\/www.amcham.gr\/\" target=\"_blank\" rel=\"noopener noreferrer\"> AMCHAM<\/a><\/strong> newsletter.<\/em><br \/>\n<strong>Sources:<\/strong> www.ota.com, www.theguardian.com, www.foodbusinessnews.net, www.ecowatch.com, www.freshplaza.com, www.foodandnutrition.org, america.cgtn.com, Maggie McNeil (2017, 2016, 2015), Mike Hornick (2016), Emily Monaco (2016),<br \/>\n&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Organic food has become a major trend in the US nowadays, given that 82.3% of American have included it in their diet. Convenience, a greater awareness<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":5496,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Organic food is going mainstream! - DK Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dkmarketing.gr\/organic-food-going-mainstream\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Organic food is going mainstream! - DK Marketing\" \/>\n<meta property=\"og:description\" content=\"Organic food has become a major trend in the US nowadays, given that 82.3% of American have included it in their diet. 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