{"id":139,"date":"2017-03-24T15:12:12","date_gmt":"2017-03-24T15:12:12","guid":{"rendered":"https:\/\/www.dkmarketing.gr\/?p=139"},"modified":"2017-03-24T15:12:12","modified_gmt":"2017-03-24T15:12:12","slug":"video-games-industry-us-revamping","status":"publish","type":"post","link":"https:\/\/dkmarketing.gr\/en\/video-games-industry-us-revamping\/","title":{"rendered":"The video games industry in the US is revamping"},"content":{"rendered":"

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US<\/strong> is one of the major players<\/strong> in the global videogames industry<\/strong> with a turnover of \u20ac66 billion<\/strong>. The American videogames industry has recovered from the economic crisis and has been experiencing an important growth<\/strong> (4% CAGR in the past 4 years).
\nChina is the most important market for videogames<\/strong> (\u20ac20 billion) counting 534 million online users followed by the US, Japan, Germany, South Korea, the UK, France, Canada and Spain. The US though, remains the leading market in terms of numbers for home consoles<\/strong>, followed by Japan, the UK, France and Germany.<\/p>\n

During the period 2012-2015, the overall video games <\/strong>sales in the US increased<\/strong> from
\n$15,18 billion to $16,51 billion. However, video games consoles sales have decreased, whereas video games sales in other formats<\/strong> (mobile applications, social networks, subscriptions, digital games) have recorded a remarkable growth.<\/strong><\/p>\n

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\nDemand<\/u><\/em><\/strong>
\nVideo games are increasingly used by all US population segments<\/strong>, regardless of age and sex. The consumption<\/strong> of such products in the US is very high<\/strong>, given that American households possess more than one video consoles<\/strong> of different manufacturers. In particular, according to the Entertainment Software Association (ESA 2015), 4 in 5 American households have at least one video game device and 155 million Americans play regularly video game<\/strong>s which translates into 2 players per household in average. 42% out of the 155 million players are regular users (more than 3 hours per week) and on average they spend thirteen (13) years in playing video games.<\/strong>
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\nThe average age of US players is 35 years<\/strong> old and the biggest population segment<\/strong> of those players is between 18-35 years old<\/strong> (30%). It is worth noting that the role and participation of female players is getting more and more important<\/strong> for the development of the American video games industry, as they already represent 44% of the total video games players. In addition, the average age of American women users is 43 years old.
\nMoreover, 59% of American video games buyers are usually male and the average American buyer of those games is 37 years old<\/strong>. Furthermore, 29% of the video games players in the US pay in order to play video games online<\/strong> and 52% of the most frequent gamers feel that video games provide more value for their money than DVDs, music and cinema.
\nThe most popular genre of video games for consoles is action<\/strong>, followed by shooting games, sport games and role-playing games, while the type of videogames which is mostly purchased for PCs is strategy games<\/strong> and to a lesser extent casual games and role playing games.
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\nThe main factors that influence the purchasing decision of Americans<\/strong> regarding video games<\/strong> are described below:
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\nMain trends in the video games industry <\/u><\/em><\/strong><\/p>\n