{"id":1097,"date":"2016-09-15T10:36:16","date_gmt":"2016-09-15T10:36:16","guid":{"rendered":"https:\/\/www.dkmarketing.gr\/?p=1097"},"modified":"2019-02-15T12:26:27","modified_gmt":"2019-02-15T12:26:27","slug":"purchasing-behavior-modern-american-consumer","status":"publish","type":"post","link":"https:\/\/dkmarketing.gr\/en\/purchasing-behavior-modern-american-consumer\/","title":{"rendered":"\u03a0\u03bf\u03b9\u03b1 \u03b7 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c4\u03bf\u03c5 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf\u03c5 \u0391\u03bc\u03b5\u03c1\u03b9\u03ba\u03b1\u03bd\u03bf\u03cd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae;"},"content":{"rendered":"<p><u><strong><img loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/05\/150916_5.jpg\" alt=\"alt\" width=\"290\" height=\"192\" \/><\/strong><\/u><br \/>\n\u039c\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc \u03bc\u03af\u03b1 \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03b7 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ac 7\u03b5\u03c4\u03af\u03b1, \u03bf\u03b9 \u0391\u03bc\u03b5\u03c1\u03b9\u03ba\u03b1\u03bd\u03bf\u03af \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c5\u03b9\u03bf\u03b8\u03b5\u03c4\u03bf\u03cd\u03bd \u03bc\u03b9\u03b1 \u03c0\u03b9\u03bf \u03b1\u03b9\u03c3\u03b9\u03cc\u03b4\u03bf\u03be\u03b7 \u03c3\u03c4\u03ac\u03c3\u03b7 \u03cc\u03c3\u03bf\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03b9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2.<!--more--><br \/>\n\u03a7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac, \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b5\u03c2 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b5\u03c2 (McKinsey 2016, ConsumerReports 2014):<br \/>\n<img loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/05\/150916_6.jpg\" alt=\"alt\" width=\"178\" height=\"53\" \/>\u00b7<strong>72% \u03c4\u03c9\u03bd \u0391\u03bc\u03b5\u03c1\u03b9\u03ba\u03b1\u03bd\u03af\u03b4\u03c9\u03bd \u03bc\u03b7\u03c4\u03ad\u03c1\u03c9\u03bd \u03b7\u03bb\u03b9\u03ba\u03af\u03b1\u03c2 21<\/strong>&#8211;<strong>34 \u03b5\u03c4\u03ce\u03bd<\/strong> (millennials) <strong>\u03b5\u03c0\u03b9\u03b6\u03b7\u03c4\u03bf\u03cd\u03bd\u00a0<\/strong><strong>\u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03c3\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b5\u03c2<\/strong><strong>\u03c4<\/strong><strong>\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03be\u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03ae\u03c3\u03bf\u03c5\u03bd \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1, \u03c0\u03c1\u03bf\u03b2\u03b1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03b5 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03b7 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03c4\u03b9\u03bc\u03ce\u03bd, \u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03ba\u03bf\u03c5\u03c0\u03bf\u03bd\u03b9\u03ce\u03bd \u03ae \u03ba\u03b1\u03c1\u03c4\u03ce\u03bd \u03c0\u03b9\u03c3\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2, \u03b7 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03b5\u03ba\u03c0\u03c4\u03ce\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ce\u03bd, \u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac \u03c7\u03cd\u03bc\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03bf \u03bc\u03b1\u03b3\u03b5\u03af\u03c1\u03b5\u03bc\u03b1 \u03c3\u03c0\u03b9\u03c4\u03b9\u03ba\u03bf\u03cd \u03c6\u03b1\u03b3\u03b7\u03c4\u03bf\u03cd.<\/strong><br \/>\n\u00b7<strong>\u0397 \u03c0\u03bb\u03b5\u03b9\u03bf\u03c8\u03b7\u03c6\u03af\u03b1 \u03c4\u03c9\u03bd \u0391\u03bc\u03b5\u03c1\u03b9\u03ba\u03b1\u03bd\u03ce\u03bd \u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03c0\u03b9\u03c3\u03c4\u03bf\u03af \u03c3\u03c4\u03b1 \u03b1\u03b3\u03b1\u03c0\u03b7\u03bc\u03ad\u03bd\u03b1 \u03c4\u03bf\u03c5\u03c2 <\/strong><strong>brands<\/strong>\u03ba\u03b1\u03c4\u03b1\u03c6\u03b5\u03cd\u03b3\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c0\u03b9\u03bf \u03c3\u03c5\u03c7\u03bd\u03ac \u03c3\u03c4\u03b7\u03bd <strong>\u03c7\u03c1\u03ae\u03c3\u03b7 \u03b5\u03ba\u03c0\u03c4\u03c9\u03c4\u03b9\u03ba\u03ce\u03bd \u03ba\u03bf\u03c5\u03c0\u03bf\u03bd\u03b9\u03ce\u03bd, \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ce\u03bd \u03ba\u03b1\u03c4\u03ac \u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ce\u03bd, \u03c3\u03c4<\/strong><img loading=\"lazy\" class=\"alignright\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/05\/150916_7.jpg\" alt=\"alt\" width=\"181\" height=\"72\" \/><strong>\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c4\u03c9\u03bd \u03bb\u03b9\u03b1\u03bd\u03bf\u03c0\u03c9\u03bb\u03b7\u03c4\u03ce\u03bd \u03bc\u03b5 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03c9\u03bd \u03c0\u03bf\u03c3\u03bf\u03c4\u03ae\u03c4\u03c9\u03bd<\/strong>. <strong>\u039f\u03b9 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03bf\u03c0\u03bf\u03af\u03b5\u03c2 \u03bf\u03b9 \u0391\u03bc\u03b5\u03c1\u03b9\u03ba\u03b1\u03bd\u03bf\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c4\u03b5\u03b8\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03bf\u03c5\u03bd \u03c0\u03b9\u03bf \u03b1\u03ba\u03c1\u03b9\u03b2\u03ac, \u03b5\u03c0\u03ce\u03bd\u03c5\u03bc\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 (<\/strong><strong>trade-<\/strong><strong>up) \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03b1\u03bb\u03ba\u03bf\u03bf\u03bb\u03bf\u03cd\u03c7\u03b1 \u03c0\u03bf\u03c4\u03ac \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ae\u03c2 \u03c6\u03c1\u03bf\u03bd\u03c4\u03af\u03b4\u03b1\u03c2<\/strong>.<br \/>\n\u00b7 <strong>57% \u03c4\u03c9\u03bd \u0391\u03bc\u03b5\u03c1\u03b9\u03ba\u03b1\u03bd\u03ce\u03bd \u03bd\u03bf\u03b9\u03ba\u03bf\u03ba\u03c5\u03c1\u03b9\u03ce\u03bd \u03b4\u03b1\u03c0\u03b1\u03bd\u03bf\u03cd\u03bd \u03c4\u03bf \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03c4\u03bc\u03ae\u03bc\u03b1 \u03c4\u03bf\u03c5 \u03b5\u03b9\u03c3\u03bf\u03b4\u03ae\u03bc\u03b1\u03c4\u03cc\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 <\/strong><strong>\u03ba\u03b1\u03b8<\/strong><img loading=\"lazy\" class=\"alignright\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/05\/150916_8.jpg\" alt=\"alt\" width=\"80\" height=\"95\" \/><strong>\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ce\u03bd \u03b1\u03bd\u03b1\u03b3\u03ba\u03ce\u03bd, \u03cc\u03c0\u03c9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03c4\u03c1\u03bf\u03c6\u03af\u03bc\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c3\u03c0\u03af\u03c4\u03b9<\/strong>. <strong>\u039f\u03b9 \u0391\u03bc\u03b5\u03c1\u03b9\u03ba\u03b1\u03bd\u03bf\u03af \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03b4\u03af\u03bd\u03bf\u03c5\u03bd \u03bf\u03bb\u03bf\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03ad\u03bc\u03c6\u03b1\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03c5\u03b3\u03b5\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c4\u03c1\u03bf\u03c6\u03ae \u03c4\u03bf\u03c5\u03c2, <\/strong><strong>\u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03c5\u03b5\u03be\u03af\u03b1 \u03c4\u03bf\u03c5\u03c2 <\/strong>(\u03c0.\u03c7. \u03b2\u03b9\u03c4\u03b1\u03bc\u03af\u03bd\u03b5\u03c2).<br \/>\n\u00b7 <strong>\u039f\u03b9 \u0391\u03bc\u03b5\u03c1\u03b9\u03ba\u03b1\u03bd\u03bf\u03af \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03ba\u03b1\u03c4\u03ac \u03bc\u03ad\u03c3\u03bf \u03cc\u03c1\u03bf \u03c4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b9\u03c2 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ad\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2<\/strong>.<strong><img loading=\"lazy\" class=\"alignright\" src=\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/05\/150916_9.jpg\" alt=\"alt\" width=\"106\" height=\"86\" \/><\/strong><br \/>\n\u00b7 \u038c\u03c3\u03bf\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03b1 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ce\u03bc\u03b5\u03bd\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7\u03c2,<strong>\u03bf\u03b9 \u0391\u03bc\u03b5\u03c1\u03b9\u03ba\u03b1\u03bd\u03bf\u03af \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c4\u03c1\u03ad\u03c6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03bb\u03bf\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c3\u03b5 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03bf\u03cd\u03c2 \u03bb\u03b9\u03b1\u03bd\u03bf\u03c0\u03c9\u03bb\u03b7\u03c4\u03ad\u03c2, \u03c3\u03b5 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac \u03b5\u03ba\u03c0\u03c4\u03c9\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 (<\/strong><strong>discount<\/strong><strong>stores) \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03ba\u03b1\u03c4\u03b1\u03c3<\/strong><strong>\u03c4\u03ae\u03bc\u03b1<\/strong><strong>\u03c4\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b1\u03c0\u03bf\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03bd\u03cc\u03bc\u03b9\u03b1 \u03c9\u03c2 \u03bc\u03ad\u03bb\u03b7 (<\/strong><strong>club<\/strong><strong>stores).<\/strong><br \/>\n\u03a3\u03c5\u03bd\u03b5\u03c0\u03ce\u03c2, <u>\u03bf \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf\u03c2 \u0391\u03bc\u03b5\u03c1\u03b9\u03ba\u03b1\u03bd\u03cc\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9 \u03c3\u03c4\u03ac\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bd\u03bf\u03bf\u03c4\u03c1\u03bf\u03c0\u03af\u03b1, \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03c3\u03b5\u03b9 \u03c3\u03b5 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b2\u03b1\u03b8\u03bc\u03cc \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03c4\u03b1 <\/u><u>brands \u03bf\u03c6\u03b5\u03af\u03bb\u03bf\u03c5\u03bd \u03bd\u03b1 \u03c4\u03bf\u03bd \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03c3\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03b5\u03b4\u03ce \u03ba\u03b1\u03b9 \u03c0\u03ad\u03c1\u03b1.<\/u><\/p>\n<p>\u03a0\u03b7\u03b3\u03ad\u03c2: Max Magni, Anne Martinez &amp; Rukhshana Motiwala (2016),www.consumerreports.org, www.nielsen.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Sorry, this entry is only available in Greek.<\/p>\n","protected":false},"author":1,"featured_media":5795,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u03a0\u03bf\u03b9\u03b1 \u03b7 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c4\u03bf\u03c5 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf\u03c5 \u0391\u03bc\u03b5\u03c1\u03b9\u03ba\u03b1\u03bd\u03bf\u03cd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae; - DK Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dkmarketing.gr\/purchasing-behavior-modern-american-consumer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u03a0\u03bf\u03b9\u03b1 \u03b7 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c4\u03bf\u03c5 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf\u03c5 \u0391\u03bc\u03b5\u03c1\u03b9\u03ba\u03b1\u03bd\u03bf\u03cd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae; - DK Marketing\" \/>\n<meta property=\"og:description\" content=\"Sorry, this entry is only available in Greek.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dkmarketing.gr\/purchasing-behavior-modern-american-consumer\/\" \/>\n<meta property=\"og:site_name\" content=\"DK Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DK-Marketing-International-Marketing-Consulting-Firm-174771289212750\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-15T10:36:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-15T12:26:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dkmarketing.gr\/wp-content\/uploads\/2016\/09\/150916_5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"592\" \/>\n\t<meta property=\"og:image:height\" content=\"390\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DKConsultants_\" \/>\n<meta name=\"twitter:site\" content=\"@DKConsultants_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"DK Marketing\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"0 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dkmarketing.gr\/#website\",\"url\":\"https:\/\/dkmarketing.gr\/\",\"name\":\"DK Marketing\",\"description\":\"The export marketing experts!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/dkmarketing.gr\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/dkmarketing.gr\/purchasing-behavior-modern-american-consumer\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/dkmarketing.gr\/wp-content\/uploads\/2016\/09\/150916_5.jpg\",\"width\":592,\"height\":390},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dkmarketing.gr\/purchasing-behavior-modern-american-consumer\/#webpage\",\"url\":\"https:\/\/dkmarketing.gr\/purchasing-behavior-modern-american-consumer\/\",\"name\":\"\\u03a0\\u03bf\\u03b9\\u03b1 \\u03b7 \\u03b1\\u03b3\\u03bf\\u03c1\\u03b1\\u03c3\\u03c4\\u03b9\\u03ba\\u03ae \\u03c3\\u03c5\\u03bc\\u03c0\\u03b5\\u03c1\\u03b9\\u03c6\\u03bf\\u03c1\\u03ac \\u03c4\\u03bf\\u03c5 \\u03c3\\u03cd\\u03b3\\u03c7\\u03c1\\u03bf\\u03bd\\u03bf\\u03c5 \\u0391\\u03bc\\u03b5\\u03c1\\u03b9\\u03ba\\u03b1\\u03bd\\u03bf\\u03cd \\u03ba\\u03b1\\u03c4\\u03b1\\u03bd\\u03b1\\u03bb\\u03c9\\u03c4\\u03ae; - DK Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/dkmarketing.gr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dkmarketing.gr\/purchasing-behavior-modern-american-consumer\/#primaryimage\"},\"datePublished\":\"2016-09-15T10:36:16+00:00\",\"dateModified\":\"2019-02-15T12:26:27+00:00\",\"author\":{\"@id\":\"https:\/\/dkmarketing.gr\/#\/schema\/person\/d7d3f0ed65f7f03d2c92f8f883bd1e93\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dkmarketing.gr\/purchasing-behavior-modern-american-consumer\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/dkmarketing.gr\/#\/schema\/person\/d7d3f0ed65f7f03d2c92f8f883bd1e93\",\"name\":\"DK Marketing\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/dkmarketing.gr\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/11b2de2e1255ada6ae4ac3c70911f692?s=96&d=mm&r=g\",\"caption\":\"DK Marketing\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/dkmarketing.gr\/en\/wp-json\/wp\/v2\/posts\/1097"}],"collection":[{"href":"https:\/\/dkmarketing.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dkmarketing.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dkmarketing.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dkmarketing.gr\/en\/wp-json\/wp\/v2\/comments?post=1097"}],"version-history":[{"count":1,"href":"https:\/\/dkmarketing.gr\/en\/wp-json\/wp\/v2\/posts\/1097\/revisions"}],"predecessor-version":[{"id":5796,"href":"https:\/\/dkmarketing.gr\/en\/wp-json\/wp\/v2\/posts\/1097\/revisions\/5796"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dkmarketing.gr\/en\/wp-json\/wp\/v2\/media\/5795"}],"wp:attachment":[{"href":"https:\/\/dkmarketing.gr\/en\/wp-json\/wp\/v2\/media?parent=1097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dkmarketing.gr\/en\/wp-json\/wp\/v2\/categories?post=1097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dkmarketing.gr\/en\/wp-json\/wp\/v2\/tags?post=1097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}