{"id":106,"date":"2017-03-23T19:47:29","date_gmt":"2017-03-23T19:47:29","guid":{"rendered":"https:\/\/www.dkmarketing.gr\/?p=106"},"modified":"2019-02-15T11:43:49","modified_gmt":"2019-02-15T11:43:49","slug":"coffee-consumption-by-the-millennials","status":"publish","type":"post","link":"https:\/\/dkmarketing.gr\/en\/coffee-consumption-by-the-millennials\/","title":{"rendered":"Coffee consumption by the Millennials"},"content":{"rendered":"

The Millennials,<\/span> who are born from the early 80s to mid-90s, are considered quite sophisticated consumers,<\/span> are characterized as conscientious buyers<\/span> and support businesses that add value to their lives.<\/span> Their purchasing power reaches $ 200 billion a year,<\/span> while 66% of them<\/span> are willing to pay more for products and services which are environmentally friendly.
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\nThe premium coffee<\/span> from uniquely flavored granules<\/span> which is subjected to special treatment,<\/span> is often a priority for Millennials.<\/span> Although coffee consumption<\/span> has decreased significantly in the US in 2016,<\/span> retail profits continued to grow.<\/span> Specifically, the last four years the restaurant market grew by 14.2% and sales remained high despite the recession.<\/span>
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\nToday,<\/span> consumers have a more personal relationship with brands and products that support the consumption of coffee.<\/span> Value of a brand is related not only to cost<\/span> but also to other factors<\/span> such as the philosophy of a brand<\/span>, as well as the authenticity and customer loyalty towards the company.<\/span> Precisely,50% of Millennials buy coffee products<\/span> possessing the above characteristics.
\nMost Millennials consume coffee outside home,<\/span> promoting this public expression of individuality via Instagram.<\/span> Coffee consumption in the workplace<\/span> has increased slowly from 16%<\/span> in 2013 to 21% in 2016.<\/span>
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\nThe best way to approach<\/span> Millennials is via their smartphone and subscription services, e.g. coffee delivery.<\/span> 21% of consumers<\/span> in the US find quite interesting the delivery of coffee at home <\/span>whereas 16%<\/span> of them prefer to order coffee at their working place.<\/span>
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\n\u03a0\u03b7\u03b3\u03ad\u03c2<\/span>: www.nationalcoffeeblog.org, http:\/\/www.wisegeek.com<\/p>","protected":false},"excerpt":{"rendered":"

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