{"id":104,"date":"2017-03-23T19:45:01","date_gmt":"2017-03-23T19:45:01","guid":{"rendered":"https:\/\/www.dkmarketing.gr\/?p=104"},"modified":"2019-02-15T11:55:28","modified_gmt":"2019-02-15T11:55:28","slug":"the-new-era-in-consumer-trends-in-china","status":"publish","type":"post","link":"https:\/\/dkmarketing.gr\/en\/the-new-era-in-consumer-trends-in-china\/","title":{"rendered":"The new era in consumer trends in China"},"content":{"rendered":"

As part of the e-commerce market, consumer habits are constantly evolving. A few years ago only 15% of China’s population<\/span> actively engaged in online sales, while nowadays the figure has risen to 40%.<\/span> On average, 95% of shoppers do online market research<\/span> with 98% of them to engage in clothing<\/span>, while 88% in health and beauty products.<\/span>
\n
\n
\nThe e-commerce market in China is on track to surpass the US market<\/span> reaching $ 630 billion<\/span> by 2019. The Chinese consumers extensively use the mobile phone<\/span> for convenience and for the rapid shooting information<\/span> that provides them with ease.
\nChinese consumers are open to innovations with 77% of them making purchases via mobile,<\/span> a trend higher enough than the global average of 48%.<\/span> In fact, total spending on e-commerce for each Chinese digital buyer was more than double in 9732 Yuan (national currency) between 2011 and 2015.<\/span>
\n<\/span>
\nThis particular group of consumers seek immediacy and reliability<\/span> and therefore the applications they use are necessary to forecast their needs and ensure their satisfaction.<\/span>Constant communication with them,<\/span> e.g. with informational messages to applications on their mobile phones, emails, SMS, QRcodes creates the coveted feeling of immediacy.<\/span>
\n<\/span>
\nThe different digital platforms owned by China<\/span> show that is the main Asian market accounting for 45% of companies that produce consumer products.<\/span> Therefore, the key to succeed in China\u2019s online shopping is the adaptability to changing needs and the fast paced life of Chinese consumers.<\/span>
\n\u03a0\u03b7\u03b3\u03ad\u03c2<\/span>:\u00a0www<\/span>.<\/span>accenture<\/span>.<\/span>com<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Greek.<\/p>\n","protected":false},"author":1,"featured_media":5757,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"yoast_head":"\nThe new era in consumer trends in China - DK Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dkmarketing.gr\/the-new-era-in-consumer-trends-in-china\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The new era in consumer trends in China - DK Marketing\" \/>\n<meta property=\"og:description\" content=\"Sorry, this entry is only available in Greek.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dkmarketing.gr\/the-new-era-in-consumer-trends-in-china\/\" \/>\n<meta property=\"og:site_name\" content=\"DK Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DK-Marketing-International-Marketing-Consulting-Firm-174771289212750\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-23T19:45:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-15T11:55:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dkmarketing.gr\/wp-content\/uploads\/2017\/03\/china2-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"463\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DKConsultants_\" \/>\n<meta name=\"twitter:site\" content=\"@DKConsultants_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"DK Marketing\">\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data2\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dkmarketing.gr\/#website\",\"url\":\"https:\/\/dkmarketing.gr\/\",\"name\":\"DK Marketing\",\"description\":\"The export marketing experts!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/dkmarketing.gr\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/dkmarketing.gr\/the-new-era-in-consumer-trends-in-china\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/dkmarketing.gr\/wp-content\/uploads\/2017\/03\/china2-1.png\",\"width\":1024,\"height\":463},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dkmarketing.gr\/the-new-era-in-consumer-trends-in-china\/#webpage\",\"url\":\"https:\/\/dkmarketing.gr\/the-new-era-in-consumer-trends-in-china\/\",\"name\":\"The new era in consumer trends in China - DK Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/dkmarketing.gr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dkmarketing.gr\/the-new-era-in-consumer-trends-in-china\/#primaryimage\"},\"datePublished\":\"2017-03-23T19:45:01+00:00\",\"dateModified\":\"2019-02-15T11:55:28+00:00\",\"author\":{\"@id\":\"https:\/\/dkmarketing.gr\/#\/schema\/person\/d7d3f0ed65f7f03d2c92f8f883bd1e93\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dkmarketing.gr\/the-new-era-in-consumer-trends-in-china\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/dkmarketing.gr\/#\/schema\/person\/d7d3f0ed65f7f03d2c92f8f883bd1e93\",\"name\":\"DK Marketing\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/dkmarketing.gr\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/11b2de2e1255ada6ae4ac3c70911f692?s=96&d=mm&r=g\",\"caption\":\"DK Marketing\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/dkmarketing.gr\/en\/wp-json\/wp\/v2\/posts\/104"}],"collection":[{"href":"https:\/\/dkmarketing.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dkmarketing.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dkmarketing.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dkmarketing.gr\/en\/wp-json\/wp\/v2\/comments?post=104"}],"version-history":[{"count":1,"href":"https:\/\/dkmarketing.gr\/en\/wp-json\/wp\/v2\/posts\/104\/revisions"}],"predecessor-version":[{"id":5758,"href":"https:\/\/dkmarketing.gr\/en\/wp-json\/wp\/v2\/posts\/104\/revisions\/5758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dkmarketing.gr\/en\/wp-json\/wp\/v2\/media\/5757"}],"wp:attachment":[{"href":"https:\/\/dkmarketing.gr\/en\/wp-json\/wp\/v2\/media?parent=104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dkmarketing.gr\/en\/wp-json\/wp\/v2\/categories?post=104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dkmarketing.gr\/en\/wp-json\/wp\/v2\/tags?post=104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}