![](\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/05\/pic-news-5.jpg\")
<\/span><\/p>\nDid you know that: Sorry, this entry is only available in Greek.<\/p>\n","protected":false},"author":1,"featured_media":5761,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"\n
\nThe Asian population is young in age. Indicatively, Chinese and Indian young people between 15 \u2013 29 yrs. account today for more than 620 million, are highly educated and informed and love to buy well-known brands.<\/span>
\nConsumers in Asia are keen connoisseurs<\/span> and users of new technologies and especially of the mobile devices.<\/span> In 2013, the Asia-Pacific totaled about 2.5 billion mobile phone users with 1 billion to be Chinese, and about another half a billion Indians.<\/span> Today, 98% of the Asian consumers hold a smartphone, 88% of them use it very often for communication in social media (83%) or for surfing the Internet (77%).<\/span> Most users of smartphones in Asia are Chinese and 94% of them use it all the time.
\n![](\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/05\/pic-news-6.jpg\")
\nConsumers in Asia are buying more and more products online.<\/span> E-commerce is highly developed in China, and has begun to grow in Southeast Asia.
\nBefore purchasing a product they are used to look for information on the internet and in particular through their mobile devices for offers and discounts, or to compare prices with other products on e-shops and the corresponding physical stores and make their purchases mainly electronically through their smartphones. After using the products they are used to write reviews on the internet and the social media.<\/span>
\n![](\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/05\/pic-news-7.jpg\")
\nThey enjoy receiving<\/span> information<\/span> on products and offers that are tailored to their preferences <\/span>and based on the history of their purchases, primarily via e-mail.<\/span>
\nThe main categories <\/span>of consumer goods that <\/span>Asian consumers buy online ar<\/span>e<\/span> electrical appliances, clothes, cosmetics, pet care items and luxury products.<\/span>
\nThey are more receptive to Western values and Western culture<\/span>
\nThey emphasize on the quality and the price of a product (value for money)<\/span>![](\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/05\/pic-news-8.jpg\")
\nThey choose brands<\/span> that benefit both society and the environment <\/span>and which give them a feeling of authenticity, have a strong story-telling and aim to develop emotional ties with their clients.<\/span>
\n![](\"https:\/\/www.dkmarketing.gr\/wp-content\/uploads\/2017\/05\/pic-news-10.jpg\")
They prefer<\/span> brands<\/span> that set as priority<\/span> time saving<\/span> as well as comfort and convenience.<\/span>
\n
\nSource:<\/span> Benjamin Cher\u00a0(2016) Helen H. Wang<\/a> (2015), www.accenture.com, www.enterpriseinnovation.net, www.ogilvydo.com, www.experian.com.sg<\/p>","protected":false},"excerpt":{"rendered":"