{"id":3368,"date":"2018-12-26T14:59:28","date_gmt":"2018-12-26T14:59:28","guid":{"rendered":"http:\/\/dkmarketing.gr\/?page_id=3368"},"modified":"2019-02-26T10:42:56","modified_gmt":"2019-02-26T10:42:56","slug":"neuromarketing","status":"publish","type":"page","link":"https:\/\/dkmarketing.gr\/en\/services\/neuromarketing\/","title":{"rendered":"Scent & Sound – Scentsational Marketing"},"content":{"rendered":"

[vc_section full_width=”stretch_row_content”][vc_row][vc_column][vc_column_text css_animation=”none” el_class=”dk-title-page”]<\/p>\n

<\/span><\/h1>\n

[\/vc_column_text][vc_separator el_class=”dk-line-sep” css=”.vc_custom_1546799152702{margin-bottom: 0px !important;}”][\/vc_column][\/vc_row][\/vc_section][vc_row full_width=”stretch_row_content”][vc_column][vc_row_inner][vc_column_inner][rev_slider_vc alias=”Scent”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_single_image image=”3552″ img_size=”full” alignment=”center” css_animation=”fadeInLeft”][\/vc_column][vc_column width=”1\/3″][vc_column_text css_animation=”fadeInRight” el_class=”dk-brown”]<\/p>\n

Philip Kotler\u2019s Insights<\/h1>\n

In some cases, the atmosphere<\/strong> of the place is more influential<\/strong> than the product itself in the purchase decision.<\/strong><\/p>\n

In some cases, the atmosphere is the primary product.<\/strong><\/p>\n

When it comes to driving sales<\/strong> in a retail store<\/strong>, ambiance matters.<\/strong><\/p>\n

A store<\/strong> that has the right scents and sounds<\/strong> associated with it will have higher sales revenue<\/strong> than one that doesn\u2019t.<\/p>\n

Studies have proven that customers<\/strong> are constantly on ‘Autopilot<\/strong>‘; taking subconscious, emotional purchase decisions.<\/strong><\/p>\n

If you want the consumer to remember<\/strong> your product or brand, they must be emotionally engaged<\/strong> and impassioned by the interaction<\/strong> with your company (Gerald Zaltman, Harvard Professor, 2018).<\/p>\n

To achieve the highest emotional response<\/strong>, you should target your consumer<\/strong> through many different senses<\/strong> (Gerald Zaltman, Harvard Professor, 2018).[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/3″][vc_column_text css_animation=”fadeInLeft” el_class=”dk-brown”]<\/p>\n

Smells like profits\u2026<\/strong><\/h2>\n

Our sense of smell<\/strong> is widely considered by scholars to be our “most emotional” sense.<\/strong> (Axel and Buck, Nobel Prize Winners)<\/p>\n

Unlike our other senses, scent travels immediately<\/strong> through various parts of your brain instead of being processed<\/strong> centrally first. (Orvis, 2016)<\/p>\n

75% of emotions<\/strong> are evoked<\/strong> through scent<\/strong>. (Bell & Bell, 2017)<\/p>\n

84% of customers<\/strong> are more prone<\/strong> to enjoy and buy a product<\/strong> when is displayed in a fragrant place.<\/strong> ( Kotler & Martin, 2005)<\/p>\n

10% to 15% higher price;<\/strong> the customers are willing to pay more when a product is displayed in a fragrant place.<\/strong> ( Kotler & Martin, 2005)<\/p>\n

Scent Marketing and Sound Branding Increase:<\/strong><\/h2>\n

The time<\/strong> customers spend<\/strong> in your store.<\/p>\n

The perceived value<\/strong> of your products.<\/p>\n

The propensity<\/strong> of the customer to buy<\/strong> your products.<\/p>\n

Brand recognition<\/strong>.<\/p>\n

Customer satisfaction<\/strong> and loyalty<\/strong>.[\/vc_column_text][\/vc_column][vc_column width=”2\/3″][vc_single_image image=”3553″ img_size=”full” alignment=”center” css_animation=”fadeInRight”][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_single_image image=”5650″ img_size=”full” alignment=”center” css_animation=”bounceInUp”][\/vc_column][vc_column width=”1\/3″][vc_column_text css_animation=”fadeInLeft” el_class=”dk-brown”]We determine<\/strong> your company\u2019s personality<\/strong> and characteristics<\/strong> in collaboration with your company\u2019s marketing department.<\/p>\n

We examine<\/strong>, analyze<\/strong> and evaluate<\/strong> the company\u2019s existing<\/strong> and potential target audiences.<\/strong><\/p>\n

We create a fragrance base<\/strong> that we mutually decide on (50,000 base ingredients).<\/strong><\/p>\n

We create 3 different, unique brand aromas<\/strong> suggestions.<\/p>\n

 <\/p>\n

The DK Marketing specialized neuromarketing tools which utilize psychographic and neurological measurements will identify and define the most appropriate aroma for your products.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>","protected":false},"excerpt":{"rendered":"

[vc_section full_width=”stretch_row_content”][vc_row][vc_column][vc_column_text css_animation=”none” el_class=”dk-title-page”] [\/vc_column_text][vc_separator el_class=”dk-line-sep” css=”.vc_custom_1546799152702{margin-bottom: 0px !important;}”][\/vc_column][\/vc_row][\/vc_section][vc_row full_width=”stretch_row_content”][vc_column][vc_row_inner][vc_column_inner][rev_slider_vc alias=”Scent”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_single_image image=”3552″ img_size=”full” alignment=”center” css_animation=”fadeInLeft”][\/vc_column][vc_column width=”1\/3″][vc_column_text css_animation=”fadeInRight” el_class=”dk-brown”] Philip Kotler\u2019s Insights In some cases, the [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":3486,"parent":3167,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"\nScent Marketing - Neuromarketing | DK Marketing Agency<\/title>\n<meta name=\"description\" content=\"\u0391\u03c0\u03bf\u03ba\u03c4\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03c4\u03bf \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03cc \u03c5\u03c0\u03bf\u03c3\u03c5\u03bd\u03b5\u03af\u03b4\u03b7\u03c4\u03bf \u03bc\u03b5 \u03c4\u03bf Scent Marketing. \u03a0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b1 \u03b7 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03ae \u03c4\u03b7\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1\u03c2 \u03c3\u03b1\u03c2...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dkmarketing.gr\/services\/neuromarketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scent Marketing - 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