{"id":3169,"date":"2018-12-19T11:49:10","date_gmt":"2018-12-19T11:49:10","guid":{"rendered":"http:\/\/dkmarketing.gr\/?page_id=3169"},"modified":"2019-02-15T09:37:39","modified_gmt":"2019-02-15T09:37:39","slug":"strategy","status":"publish","type":"page","link":"https:\/\/dkmarketing.gr\/en\/services\/strategy\/","title":{"rendered":"Strategic Market Planning Business (Re)Modeling"},"content":{"rendered":"

[vc_section full_width=”stretch_row_content”][vc_row][vc_column][vc_empty_space height=”45px”][vc_column_text css_animation=”none” el_class=”dk-title-page”]<\/p>\n

<\/span><\/h1>\n

[\/vc_column_text][vc_separator el_class=”dk-line-sep”][\/vc_column][\/vc_row][\/vc_section][vc_row el_class=”dk-brown”][vc_column width=”1\/2″][vc_single_image image=”3534″ img_size=”full” onclick=”link_image” css_animation=”fadeInLeft”][\/vc_column][vc_column width=”1\/2″][vc_column_text css_animation=”fadeInRight”]<\/p>\n

Before you start planning\u2026<\/h2>\n

Facts and actions you need to consider regarding your strategic market planning approach:<\/strong><\/p>\n

The representation<\/strong> of the existing corporate situation.<\/strong><\/p>\n

A thorough understanding<\/strong> of the market structure.<\/strong><\/p>\n

Consumer trends<\/strong> and insights<\/strong> in the target markets.<\/strong><\/p>\n

Competition elements<\/strong> and competition price range.<\/strong><\/p>\n

Any other element<\/strong> that can provide you with a sustainable competitive advantage.<\/strong><\/p>\n

Step 1: Analysis and Evaluation of the Existing Corporate Infrastructure, products and services.<\/h3>\n

More specifically, we examine, analyze and evaluate:<\/strong><\/p>\n

All timeless marketing material<\/strong> (website, brochure and digital material, photographs from participating in exhibitions).<\/p>\n

The product portfolio<\/strong> and offered services<\/strong> (i.e. electronic delivery, electronic update regarding the delivery).<\/p>\n

Commerce<\/strong> and sales operations.<\/strong><\/p>\n

Sales<\/strong> per product category.<\/strong><\/p>\n

Pricing<\/strong> and Discount<\/strong> Policy.<\/p>\n

The variety<\/strong> and quality<\/strong> of after sales services.<\/strong><\/p>\n

One written report<\/strong> will be produced and delivered entailing the evaluation results<\/strong> and the exact points of intervention<\/strong> that need to be addressed.<\/p>\n

The collection<\/strong>, registration evaluation<\/strong> of the above company elements<\/strong> will be conducted through: Direct meetings & Use of Audiovisual Media.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text css_animation=”fadeInLeft” el_class=”dk-brown”]<\/p>\n

Step 2: Secondary Market Research, Competition Analysis, Consumer Insights and Trends Analysis.<\/strong><\/h3>\n

The conduction of primary\/secondary market research<\/strong> aims at:<\/p>\n

Exploring, recording and processing competition<\/strong> elements and competition price range.<\/strong><\/p>\n

A thorough analysis of market structure.<\/strong><\/p>\n

Placement of the company in the competition map.<\/strong><\/p>\n

Recording and analyzing consumer trends<\/strong> and habits<\/strong> that increase demand<\/strong> in the target markets.<\/strong><\/p>\n

Evaluating<\/strong> the company\u2019s production capabilities<\/strong> in regards to new product development as indicated by market trends and consumer demand.<\/p>\n

One written report<\/strong> will be produced and delivered entailing the research\u2019s evaluation<\/strong> and results.<\/strong><\/p>\n

The collection<\/strong>, registration<\/strong> and evaluation<\/strong> of necessary data will be conducted through our specialized research tools<\/strong> and visits in points of sale<\/strong> as well as competitors\u2019 points of placing.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”3535″ img_size=”full” onclick=”link_image” css_animation=”fadeInRight”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_single_image image=”3536″ img_size=”full” onclick=”link_image” css_animation=”fadeInLeft”][\/vc_column][vc_column width=”1\/2″][vc_column_text css_animation=”fadeInRight” el_class=”dk-brown”]<\/p>\n

Step 3: Conduction of Marketing Plan per market, Adjustment Actions regarding products, labels and messages & Complementary Design of Promotional Material.<\/strong><\/h3>\n

Conduction of Marketing plan per market<\/strong> with S.M.A.R.T. (Specific, Measurable, Attainable, Relevant, Time based) objectives.<\/p>\n

Development of Strategy<\/strong> in order to achieve the objectives.<\/p>\n

Creation<\/strong> of a meticulous action plan<\/strong> to complement strategy<\/strong> in order to meet the set objectives.<\/p>\n

Creation of a communication & promotion plan<\/strong> with all the analytical actions to be implemented that ensures<\/strong> your brand\u2019s exposure<\/strong> and awareness.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/3″][vc_single_image image=”2963″ img_size=”full” css_animation=”fadeInLeft”][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”2974″ img_size=”full” css_animation=”fadeInDown”][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”2975″ img_size=”full” css_animation=”fadeInRight”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/3″][vc_single_image image=”2976″ img_size=”full” css_animation=”fadeInLeft”][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”2977″ img_size=”full” css_animation=”fadeInUp”][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”2978″ img_size=”full” css_animation=”fadeInRight”][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>","protected":false},"excerpt":{"rendered":"

[vc_section full_width=”stretch_row_content”][vc_row][vc_column][vc_empty_space height=”45px”][vc_column_text css_animation=”none” el_class=”dk-title-page”] [\/vc_column_text][vc_separator el_class=”dk-line-sep”][\/vc_column][\/vc_row][\/vc_section][vc_row el_class=”dk-brown”][vc_column width=”1\/2″][vc_single_image image=”3534″ img_size=”full” onclick=”link_image” css_animation=”fadeInLeft”][\/vc_column][vc_column width=”1\/2″][vc_column_text css_animation=”fadeInRight”] Before you start planning\u2026 Facts and actions you need to consider [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":3492,"parent":3167,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"\n\u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u0391\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c3\u03c4\u03b9\u03c2 \u0394\u03b9\u03b5\u03b8\u03bd\u03b5\u03af\u03c2 \u0391\u03b3\u03bf\u03c1\u03ad\u03c2 - DK Marketing Agency<\/title>\n<meta name=\"description\" content=\"\u0394\u03b9\u03b1\u03b8\u03ad\u03c4\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7\u03bd \u03c4\u03b5\u03c7\u03bd\u03bf\u03b3\u03bd\u03c9\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03bf \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03b1\u03c2 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03be\u03bf\u03c5\u03bc\u03b5 \u03c3\u03c4\u03b7\u03bd \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c3\u03b1\u03c2 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c3\u03b5 \u03b4\u03b9\u03b5\u03b8\u03bd\u03ad\u03c2 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf. \u03a7\u03c9\u03c1\u03af\u03c2 \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf \u03c0\u03bb\u03ac\u03bd\u03bf...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dkmarketing.gr\/services\/strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u0391\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c3\u03c4\u03b9\u03c2 \u0394\u03b9\u03b5\u03b8\u03bd\u03b5\u03af\u03c2 \u0391\u03b3\u03bf\u03c1\u03ad\u03c2 - 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